Cerego

About Cerego

Cerego offers a predictive learning platform designed to enhance how individuals learn and retain information by leveraging artificial intelligence and cognitive science. Founded in 2000 by Andrew Smith Lewis and Eric Young, the company originated in Japan as an English-language learning service known as Iknow.co.jp before relocating to the San Francisco Bay Area and rebranding to broaden its focus to a comprehensive learning technology platform. Andrew Smith Lewis's background includes founding The Princeton Review of Japan and a long-standing interest in advanced learning methodologies, holding several patents related to the Cerego Learning Methodology. Eric Young brought a decade of experience from capital markets, including roles at Bankers Trust and as CEO of Westdeutsche Landesbank's Asian securities company, before co-founding Cerego.

The company's core business revolves around its adaptive learning platform, which serves the corporate, higher education, and government sectors. Clients include notable organizations like the U.S. Army and Air Force, BBC, MIT, and Copa Airlines. The business model is primarily subscription-based, offering its services to a wide range of businesses from startups to large enterprises. Revenue is generated through licensing the platform and its APIs, allowing integration with existing Learning Management Systems (LMS) or use as a standalone solution.

Cerego's platform is engineered to create personalized learning paths that adapt to each user's pace and knowledge gaps. It utilizes scientifically-backed principles like spaced repetition and the testing effect to optimize long-term memory retention. Key features include the ability to automatically create courses and assessments from existing digital content, a "Knowledge Bank" that provides a real-time visualization of a user's knowledge strength, and detailed analytics for educators and managers to track learning progress. The platform's AI can analyze text and transcribe video content to suggest meaningful learning items, aiming to make learning four to five times faster than traditional methods.