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Centrical

Edtech · New York City, United States · Founded 2013

Centrical provides a cloud-based performance experience platform focused on improving the engagement and productivity of frontline employees. The company was founded in 2013 as GamEffective by Gal Rimon, who drew on his extensive background in business intelligence and big data at firms like Deloitte and Ness Technologies. Rimon's experience revealed that providing performance insights to managers wasn't enough; the key was to directly engage employees, a realization that led to Centrical's creation. The company rebranded from GamEffective to Centrical in 2019 to better reflect its mission of placing employees at the center of business success. The firm operates on a subscription-based model, offering tailored solutions to large enterprises in sectors such as financial services, retail, telecommunications, and healthcare. Its client roster includes prominent names like Microsoft, Coca-Cola, British Telecom, and Teleperformance. The platform is designed to serve a global clientele and is available in 150 countries and 40 languages. Revenue is typically generated on a per-user, per-month basis, with various pricing tiers to accommodate different business sizes and needs. The company has secured significant funding to fuel its growth, including a $32 million round in March 2021 led by Intel Capital and JVP. Centrical's platform unifies several key functions to create a comprehensive employee success solution. It integrates real-time performance management, personalized microlearning, advanced gamification, and AI-powered coaching. This holistic approach enables organizations to track KPIs, provide continuous feedback, and deliver bite-sized training modules directly within an employee's workflow. Key features include leaderboards, challenges, and rewards to motivate staff, alongside tools for managers to conduct adaptive coaching and quality management. The platform also captures the voice of the employee through feedback mechanisms, creating a closed loop where performance data can trigger specific coaching or learning interventions. By making performance metrics transparent and actionable for both employees and managers, Centrical aims to improve key business outcomes, such as increasing sales, enhancing customer satisfaction, and reducing employee attrition. Keywords: employee engagement, performance management, gamification, microlearning, frontline employees, employee success, AI coaching, real-time feedback, corporate learning, sales performance, contact center optimization, employee retention, workforce engagement, employee development, performance tracking, adaptive learning, quality management, business intelligence, SaaS, enterprise software