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Centralize

Other B2B Software · San Francisco, United States · Founded 2023

Centralize is the all-in-one dashboard for GTM teams to understand your customer conversations, in a single pane MoreLess

Centralize, operating under Collate Labs, Inc., is a B2B SaaS company that provides an AI-powered deal collaboration platform specifically designed for revenue teams managing high annual contract value (ACV) sales. Founded in 2023 by Rachit Kataria and Will Wang, the San Francisco-based firm emerged from the Winter 2024 batch of the Y Combinator accelerator. The founders, who met as freshmen at the University of Southern California, bring a wealth of experience from leading tech companies. Kataria, the CEO, was a founding engineer for Facebook Shops and later a tech lead at AtoB (YC S20). CTO Will Wang led the launch of Huddles, the fastest-growing product in Slack's history, and was the first engineer at Capture (W19).

The company's core offering is a relationship intelligence platform that aims to enhance enterprise sales effectiveness. It serves pre- and post-sales teams, including sales reps, leaders, customer success managers (CSMs), and account managers, at companies like Sendoso, Ethena, and Navattic. Centralize's business model is based on providing its software to these teams to help them increase deal velocity and boost win rates. The platform addresses the difficulty of tracking customer conversations and stakeholder relationships, which are often scattered across various data silos like CRMs, call transcripts, and emails.

Centralize's product automatically creates enriched, dynamic organizational charts and stakeholder maps, helping sales representatives with multi-threading across different departments. It uses AI-generated insights from emails and calls to track account priorities in real-time. Key features include automated research on accounts, relationship intelligence that highlights key contacts and communication gaps, and network-led introductions to find warm leads. The platform integrates seamlessly with CRMs like Salesforce through bidirectional syncing. By providing a centralized 'customer brain', it enables sales teams to craft personalized narratives, helps leaders get a quick overview of deal health for pipeline reviews, and allows customer success teams to identify upsell opportunities. The company is backed by Y Combinator, Salesforce Ventures, and notable angel investors from companies like Slack, Box, and Retool.

Keywords: relationship intelligence, deal collaboration, revenue teams, enterprise sales, B2B SaaS, sales technology, account mapping, stakeholder mapping, sales enablement, customer intelligence, pipeline management, Y Combinator, AI in sales, contact insights, deal velocity, win rates, sales operations, customer success management, account-based marketing, CRM integration

Company overview

Centralize company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2023
Headquarters
San Francisco, United States
Employees
Open positions
5
Dealroom signal
21.0
client focusb2bbusiness modelSaaSsectorYC W24industryEnterprise Software

Valuation & funding

Centralize funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Jul 2026 $15M $60M Y Combinator · Salesforce Ventures · Stewart Butterfield · Scott Woody
SEEDEquity / VC Mar 2024 $125K $500K Y Combinator
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Growth signals

Centralize website traffic

Latest recorded traffic for Centralize is 11K monthly website visits, up 10% over the last three months.

Latest monthly visits11K 3-month web change+10%
Monthly website visits29 observations · Feb 2024–Jul 2026
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Comparisons

Centralize compared with similar companies

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Talent graph

Centralize's talent

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Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

8 investors on Centralize's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Series A 7 investors entered at this stage
NEA
Salesforce Ventures
Stewart Butterfield
Scott Woody
20SALES
Adverb Ventures
Ritual Capital

Global footprint

Where Centralize has talent and traffic

Workforce by country
🇺🇸 United States · San Francisco HQ
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In the news

Latest news about Centralize

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Market sentiment

What the market is saying about Centralize

An AI-synthesized read of the highest-engagement posts about Centralize on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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