Centralize

About Centralize

Centralize, operating under Collate Labs, Inc., is a B2B SaaS company that provides an AI-powered deal collaboration platform specifically designed for revenue teams managing high annual contract value (ACV) sales. Founded in 2023 by Rachit Kataria and Will Wang, the San Francisco-based firm emerged from the Winter 2024 batch of the Y Combinator accelerator. The founders, who met as freshmen at the University of Southern California, bring a wealth of experience from leading tech companies. Kataria, the CEO, was a founding engineer for Facebook Shops and later a tech lead at AtoB (YC S20). CTO Will Wang led the launch of Huddles, the fastest-growing product in Slack's history, and was the first engineer at Capture (W19).

The company's core offering is a relationship intelligence platform that aims to enhance enterprise sales effectiveness. It serves pre- and post-sales teams, including sales reps, leaders, customer success managers (CSMs), and account managers, at companies like Sendoso, Ethena, and Navattic. Centralize's business model is based on providing its software to these teams to help them increase deal velocity and boost win rates. The platform addresses the difficulty of tracking customer conversations and stakeholder relationships, which are often scattered across various data silos like CRMs, call transcripts, and emails.

Centralize's product automatically creates enriched, dynamic organizational charts and stakeholder maps, helping sales representatives with multi-threading across different departments. It uses AI-generated insights from emails and calls to track account priorities in real-time. Key features include automated research on accounts, relationship intelligence that highlights key contacts and communication gaps, and network-led introductions to find warm leads. The platform integrates seamlessly with CRMs like Salesforce through bidirectional syncing. By providing a centralized 'customer brain', it enables sales teams to craft personalized narratives, helps leaders get a quick overview of deal health for pipeline reviews, and allows customer success teams to identify upsell opportunities. The company is backed by Y Combinator, Salesforce Ventures, and notable angel investors from companies like Slack, Box, and Retool.