COMPANY PROFILE

Census

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The operational analytics platform that syncs data warehouse with all favorite apps

San Francisco, United StatesFounded 2018Other B2B Software

Valuation $500M–1B Last recorded · 2022

Revenue $50–100M Latest reported FY

Headcount 100–500 Current team size

Total funding $50–100M Disclosed equity funding

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About Census

Census is a pioneering Data Activation platform that operates in the data management market. It provides a platform that syncs comprehensive customer data to over 200 business tools using Reverse ETL (Extract, Transform, Load), a process that moves data from a data warehouse to business applications. This platform is designed to empower marketing teams to create dynamic audiences without the need for coding skills.

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Census primarily serves marketing and data teams in various businesses. It offers a no-code segment builder that allows these teams to build and manage customer profiles effectively. The platform also enables businesses to connect all their first-party customer data to their preferred marketing automation and advertising platforms, thereby unifying siloed data into a comprehensive 360° customer profile. This feature eliminates the need for teams to access multiple platforms to understand their customers, enhancing efficiency.

The business model of Census revolves around providing a platform that reduces the time and effort spent on writing custom sync code and maintaining data pipelines. It offers a free 14-day trial, after which clients are likely charged a subscription fee for continued access to the platform's features.

Census also offers features like Lead and Account Scoring, which help businesses prioritize high-value conversations. It promises to get business-critical pipelines up and running in just 5 minutes, eliminating the need for Python scripts or custom code.

Source: Dealroom company data