C
Cellulant
Mobile commerce company operating a one-stop payments ecosystem in Africa
About Cellulant
Cellulant is a pan-African payments technology company that provides a single API payments platform for businesses to collect and disburse funds. Co-founded in 2003 by Ken Njoroge and Bolaji Akinboro, the company originated with an idea sketched on a napkin to build a billion-dollar business in Africa on a $3,000 budget. The initial business model focused on mobile content, selling ringtones and music news through carrier networks in Kenya, Nigeria, Uganda, and Ghana. Encountering challenges with mobile payments led to the company's first pivot. They identified a larger opportunity in digital banking services, building a platform that allowed bank customers to perform simple actions like checking account balances, which was a significant step at the time.
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The company's journey reflects a series of strategic shifts. In 2008, Cellulant deployed the first mobile banking solution on USSD for Standard Chartered Bank. A major milestone occurred in 2012 when Cellulant developed an e-wallet system for the Nigerian Government's Growth Enhancement Support (GES) scheme to digitize fertilizer subsidies. This platform, later branded Agrikore, eventually reached over 17 million farmers. This success in the agricultural sector, merging financial technology with farming, earned the company recognition, including the "Best Payments and Transfer Company – Africa" at the African FinTech 100 Awards in 2016. After 18 years, co-founders Ken Njoroge and Bolaji Akinboro transitioned from their operational CEO roles in 2021, ushering in a new leadership phase.
Cellulant's core business revolves around its payments platform, Tingg, which enables businesses to accept payments online and offline from a wide array of methods, including mobile money, local and international cards, and bank transfers. The platform is designed to solve payment fragmentation for merchants operating across Africa by providing a single point of access to over 370 payment methods. Cellulant serves a diverse client base, including airlines, e-commerce platforms, ride-hailing services, retail, and remittance companies such as Emirates, Bolt, and Jumia. Its business model generates revenue primarily through transaction fees, service charges, and partnership revenue sharing agreements with banks and mobile network operators.
The company's funding history includes a Series A of $1.5 million in 2011, a Series B of $5.5 million in 2014, and a landmark $47.5 million Series C in 2018. This Series C round, led by TPG Growth's The Rise Fund, was Africa's largest fintech funding round at the time and included investors like Satya Capital and Endeavor Catalyst. By 2018, the platform was active in 11 countries, serving approximately 40 million users and over 120 financial partners. Cellulant's infrastructure now powers payments in numerous African markets, processing billions of dollars annually and demonstrating a focus on building a comprehensive payment network for the continent.
At a glance
- Status
- Operational
- Founded
- 2004
- Headquarters
- Nairobi, Kenya
- Employees
- 541
- Open positions
- None listed
- Dealroom signal
- 69.8/100
- Industry
- Fintech, Enterprise Software
- Sub-industry
- Payments
- Sector
- Fintech, Farming, Governance, Entertainment, Mobile Commerce, Commerce, Hard Tech
- Technology
- Blockchain, Mobile app
- Business model
- SaaS
- Client focus
- b2c
- Investment activity
- 1 company
- Capital deployed
- —
- Preferred round
- Unknown
Latest news
Press, funding announcements and product moves mentioning Cellulant.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | May 2018 | $48M | $190M | SATYA CAPITAL LLP · The Rise Fund (TPG) · Endeavor Catalyst · Velocity Capital Fintech Ventures | — |
| SERIES BOther financing | Feb 2014 | $5.5M | $22M | Velocity Capital Fintech Ventures | — |
Growth signals
Latest recorded traffic for Cellulant is 34K monthly website visits, up 78.9% over the last three months. Cellulant's team declined 0.9% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Velocity Capital Fintech Ventures
Series B and later3 investors entered at this stage
SATYA CAPITAL LLP
The Rise Fund (TPG)
Endeavor Catalyst
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Cellulant on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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