Cature

About Cature

Cature is a pet supply manufacturer that develops products by combining natural ingredients with advanced material technology. The company's name is a combination of the words "Care" and "Nature," reflecting its mission to provide eco-friendly and safe pet care solutions. Cature was founded in 2017 and is headquartered in Shanghai, China, with manufacturing facilities in Suzhou.

The company's technology is derived from its parent company, TONNOR MATERIAL SCIENCE. In 2015, a new product, Natural Wood Clumping Cat Litter, was created using fiber technology from the parent company. This led to the establishment of FIBER BIOTECH (Shanghai) Co. Ltd., which operates as Cature. The company began with plant-based cat litter and has since expanded its product lines. Significant milestones include global expansion into East & South-East Asian markets in 2018, followed by Australia and Europe in 2019. By 2021, its products were available in South American and African markets, reaching over 50 countries in total. Cature has obtained more than 50 patents and established its own office lab.

Cature's business model is centered on the manufacturing and direct-to-consumer sales of a wide range of pet products. Its offerings include cat litter, oral care products like mouthwash and toothpaste, grooming supplies, functional treats, and pet food. The company serves pet owners globally through its online stores and retail partnerships, including platforms like Amazon and Shopee. Cature's revenue is generated from the sale of these products to a worldwide customer base.