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Cascade

Other B2B Software · Sydney, Australia · Founded 2014

Cascade offers an enterprise-grade Software-as-a-Service (SaaS) platform designed for strategy execution, catering to a diverse global client base that includes prominent names like AstraZeneca, American Express, Toshiba, and McLaren Racing. The company was founded in Sydney, Australia, in 2014 by Tom Wright. Wright's experience in senior management roles at financial institutions like HSBC and Bank of America revealed a significant disconnect between high-level strategy and day-to-day operations, which inspired the creation of Cascade. The company's core business revolves around providing a centralized platform that moves strategic plans away from static spreadsheets and presentations into a dynamic, integrated environment. This digital workspace combines elements of strategic planning, project management, Key Performance Indicator (KPI) monitoring, and outcome tracking. The platform is designed to provide clarity and transparency across an organization, helping teams and individuals understand how their work contributes to broader company goals. Cascade's business model is subscription-based, offering its software to over 6,000 teams globally across various sectors such as automotive, retail, healthcare, and manufacturing. The Cascade platform enables organizations to structure and centralize their strategic plans, connect business data to core initiatives, and visualize the relationships between different organizational plans and dependencies. Key features include a strategy planner, metrics and data integration, interactive dashboards for performance reporting, and tools for team alignment. By unifying these functions, the service aims to improve alignment, operational efficiency, and accountability. The company has secured significant financial backing, including a Series A funding round of A$40 million, to fuel product development and expand its presence in North American and European markets. Keywords: strategy execution, strategic planning, performance management, business transformation, OKR software, project portfolio management, KPI tracking, business intelligence, operational alignment, SaaS platform, enterprise software, data integration, business dashboards, corporate strategy, initiative tracking, goal management, outcome tracking, team alignment, business planning, performance analytics