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Cascade

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Strategy execution platform helping thousands of organizations make their visions happen, through building their business and departmental plans

Sydney, AustraliaFounded 2014Other B2B Software
Valuation $100–250M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Cascade and the history behind them.

About Cascade

Cascade offers an enterprise-grade Software-as-a-Service (SaaS) platform designed for strategy execution, catering to a diverse global client base that includes prominent names like AstraZeneca, American Express, Toshiba, and McLaren Racing. The company was founded in Sydney, Australia, in 2014 by Tom Wright. Wright's experience in senior management roles at financial institutions like HSBC and Bank of America revealed a significant disconnect between high-level strategy and day-to-day operations, which inspired the creation of Cascade.

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The company's core business revolves around providing a centralized platform that moves strategic plans away from static spreadsheets and presentations into a dynamic, integrated environment. This digital workspace combines elements of strategic planning, project management, Key Performance Indicator (KPI) monitoring, and outcome tracking. The platform is designed to provide clarity and transparency across an organization, helping teams and individuals understand how their work contributes to broader company goals. Cascade's business model is subscription-based, offering its software to over 6,000 teams globally across various sectors such as automotive, retail, healthcare, and manufacturing.

The Cascade platform enables organizations to structure and centralize their strategic plans, connect business data to core initiatives, and visualize the relationships between different organizational plans and dependencies. Key features include a strategy planner, metrics and data integration, interactive dashboards for performance reporting, and tools for team alignment. By unifying these functions, the service aims to improve alignment, operational efficiency, and accountability. The company has secured significant financial backing, including a Series A funding round of A$40 million, to fuel product development and expand its presence in North American and European markets.

Source: Dealroom company data

At a glance

Founded
2014
Headquarters
Sydney, Australia
Sector
Other B2B Software
Power Law
Colt$25–100M revenue

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

  • Five V Capital
  • Telescope Partners
  • Carthona Capital
Team profiled 16 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
14 countries with
team presence
🇦🇺 Australia41.3%
🇺🇸 United States34.7%
🇨🇦 Canada4%
🇮🇳 India2.7%
🇵🇰 Pakistan2.7%
Top 5 of 14 shown
Web traffic by country
120K monthly visits
across markets
🇬🇧 United Kingdom7.5%
🇦🇺 Australia6.3%
🇺🇸 United States6%
🇳🇬 Nigeria5.5%
🇮🇳 India4.6%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Cascade on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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