Casa Del Sol

About Casa Del Sol

Casa Del Sol is a luxury sipping tequila brand that entered the market in 2021, co-founded by actress and producer Eva Longoria alongside Mariana Padilla and Alejandra Pelayo. The company was established in 2020 and operates as an internet-first brand, having raised $3.91 million in seed funding over two rounds. The brand's creation was driven by Longoria's desire to uplift women's voices and celebrate her Mexican heritage in an industry largely dominated by men.

The company's leadership team is predominantly female, a key differentiator in the spirits industry. Alejandra Pelayo, the Head of Production, is the goddaughter and protégé of the late Francisco Alcaraz, the master distiller behind one of the world's most successful tequilas. Mariana Padilla, the brand's Artesana Tequilera, comes from a family with deep roots in Jalisco's cultural and tequila history; her father is a cultural ambassador for the region. This team structure is central to the brand's narrative of honoring authentic Mexican roots and female influence.

Casa Del Sol's business model focuses on the production and sale of ultra-premium tequila, targeting both casual drinkers and tequila enthusiasts. Revenue is generated through sales at select retailers, restaurants, and online. The company launched initially in California, Colorado, and Florida, with plans for national distribution. In 2024, it secured a national distribution deal with Southern Glazer's Wine & Spirits for 41 U.S. markets and Canada.

The tequila is produced in the highlands of Jalisco, Mexico, using 100% Blue Weber agave. A key element of its production is the aging process, which utilizes French Limousin Oak cognac barrels, a departure from the more common American whiskey barrels. This method, developed in partnership with a member of the Martell cognac family, is designed to create a smoother, distinct flavor profile. The product line includes Blanco, Reposado, and Añejo expressions, as well as a special edition called 11:11 Angel's Reserve. The company partners with a 100% Mexican-owned distillery that holds an ESR® (Empresa Socialmente Responsable) award for its sustainable and socially responsible practices.