CartonCloud

About CartonCloud

CartonCloud originated from a direct industry need, founded in 2012 by Vincent Fletcher and Nic Comrie. The pair had previously purchased a refrigerated transport and warehousing business which was struggling due to inefficient, paper-based systems. Facing potential bankruptcy, Fletcher, who has a background in software engineering, developed a proprietary software solution to automate their own logistics operations. This internal tool was so effective in turning their business around that they decided to commercialize it, selling the transport company to focus on the software-as-a-service (SaaS) venture.

The company provides an integrated warehouse management system (WMS) and transport management system (TMS) designed for small to medium-sized logistics businesses. Its target clients include third-party logistics (3PL) providers, wholesale distributors, e-commerce fulfillment businesses, and freight companies. CartonCloud's business model is subscription-based, with pricing determined by usage, such as the number of orders processed. This usage-based model is designed to be scalable, allowing smaller companies to adopt the technology without a prohibitive upfront investment. The company generates revenue through these weekly license fees, initial implementation packages, and charges for integrations and ongoing support.

The CartonCloud platform is a cloud-based system that combines WMS and TMS functionalities to streamline end-to-end logistics. Key features include automated data entry, order management, inventory tracking with barcode scanning, and route optimization. The system facilitates electronic proof of delivery (ePOD) through a mobile app for drivers, which also supports real-time tracking and communication. For warehouse operations, the software offers features like wave picking, batch tracking, and management of pallet and storage locations. A customer portal provides clients with visibility into their inventory and order status. The platform is designed for ease of use to minimize training time and integrates with other business software like accounting systems (Xero, MYOB) and e-commerce platforms (Shopify, WooCommerce). The company has secured $13 million in funding over three rounds, including a significant $12 million Series A in February 2022 led by MA Financial Group, to fuel product development and expansion into North America.