Carted

The core of Carted's business is enabling developers to sell any product from any merchant directly within their own platforms, a concept referred to as "headless commerce" or "commerce anywhere". Instead of redirecting users to third-party merchant sites, Carted's technology allows for a native checkout experience, managing everything from product search to payment processing and shipping. This model serves a diverse client base, including publishers, content creators, and financial institutions who wish to embed shopping experiences into their existing digital environments. Revenue is generated through a transaction-based fee, taking a percentage of the gross merchandise value (GMV) that flows through its API.

Carted's main product is its universal commerce API, which provides access to a vast, real-time catalog of products from numerous merchants. The API normalizes product data, such as images, descriptions, and pricing, from different sellers into a standardized format. Key features include multi-merchant basket functionality, allowing a consumer to purchase items from several different retailers in a single transaction. The platform handles the entire post-order process, including payment orchestration and fulfillment logistics, thereby abstracting the complexity away from its clients and the end consumer.