CarNow

About CarNow

CarNow, established in 2014, provides a digital platform for the automotive retail industry, focusing on enhancing the connection between car dealerships and their customers. The company was founded by a team that included a former car dealer, Tim Cox, and a startup veteran, Andy Park, who serves as CEO, combining direct industry experience with technological expertise. This foundational blend aimed to address the growing need for dealers to better engage with online buyers.

The company operates on a software-as-a-service (SaaS) model, providing its technology platform to both large franchise groups and independent car dealerships primarily across the United States. Its revenue is generated through these subscriptions, with an estimated annual revenue of around $100.9 million. Since its inception, CarNow has secured significant funding, including a $40 million investment in April 2024, to fuel further product development and market expansion. This brings its total funding to over $60 million.

CarNow's dealer retail platform is a suite of integrated, cloud-based software solutions designed to streamline dealership operations and modernize the car-buying journey. Key offerings include real-time messaging and chat, digital retailing tools, and showroom experience management. The platform equips dealers with features like inventory integration, payment calculators, trade-in estimators, and appointment scheduling. A distinct focus is placed on leveraging live data to personalize the customer experience and facilitate a seamless transition from online shopping to in-store purchasing. In 2024, the company launched Conversion+, a tailored version of its platform specifically designed for the needs of independent dealers, offering core functionalities at a more accessible price point.