C
CarNow
Transportation · Atlanta, United States · Founded 2014
Transforming the way dealers connect with their customers MoreLess
CarNow, established in 2014, provides a digital platform for the automotive retail industry, focusing on enhancing the connection between car dealerships and their customers. The company was founded by a team that included a former car dealer, Tim Cox, and a startup veteran, Andy Park, who serves as CEO, combining direct industry experience with technological expertise. This foundational blend aimed to address the growing need for dealers to better engage with online buyers.
The company operates on a software-as-a-service (SaaS) model, providing its technology platform to both large franchise groups and independent car dealerships primarily across the United States. Its revenue is generated through these subscriptions, with an estimated annual revenue of around $100.9 million. Since its inception, CarNow has secured significant funding, including a $40 million investment in April 2024, to fuel further product development and market expansion. This brings its total funding to over $60 million.
CarNow's dealer retail platform is a suite of integrated, cloud-based software solutions designed to streamline dealership operations and modernize the car-buying journey. Key offerings include real-time messaging and chat, digital retailing tools, and showroom experience management. The platform equips dealers with features like inventory integration, payment calculators, trade-in estimators, and appointment scheduling. A distinct focus is placed on leveraging live data to personalize the customer experience and facilitate a seamless transition from online shopping to in-store purchasing. In 2024, the company launched Conversion+, a tailored version of its platform specifically designed for the needs of independent dealers, offering core functionalities at a more accessible price point.
Keywords: automotive retail, digital retailing, dealer software, SaaS, lead conversion, customer engagement, automotive technology, live chat, inventory management, fintech
Company overview
CarNow company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2014
- Headquarters
- Atlanta, United States
- Employees
- 196
- Open positions
- 5
- Dealroom signal
- 64.5
Valuation & funding
CarNow funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Apr 2024 | $40M | $160M | Runway Growth Capital | ↗ |
| LATE VCOther financing | Aug 2021 | $30M | $120M | Undisclosed | — |
| SERIES EOther financing | Jan 2018 | $5M | $20M | Battery Ventures · Gutbrain Ventures · NXT Ventures · Oyster Angel Fund | — |
| SERIES COther financing | Mar 2017 | $2M | $8M | Undisclosed | — |
| SERIES BOther financing | Jun 2016 | $2.5M | $10M | Undisclosed | — |
| EARLY VCOther financing | Jan 2016 | Sigma Prime Ventures · NXT Ventures | — | ||
| SERIES AOther financing | Oct 2014 | Undisclosed | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $101M | 0% | 196 |
| 2025 | $101M | 0% | 222 |
| 2024 | $101M | — | 227 |
Growth signals
CarNow website traffic
Latest recorded traffic for CarNow is 100K monthly website visits, down 9.1% over the last three months. CarNow's team declined 11.7% over the past year.
Hiring
Open positions at CarNow
Current openings linked to this company in Dealroom.
Comparisons
CarNow compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
CarNow's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where CarNow has talent and traffic
team presence
In the news
Latest news about CarNow
Recent press, funding announcements, and product moves mentioning CarNow — open to read from the original sources.
Market sentiment
What the market is saying about CarNow
An AI-synthesized read of the highest-engagement posts about CarNow on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See CarNow’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.