Carlili

About Carlili

Carlili, operating under the legal entity CARSMART, positions itself as a key player in the evolving urban mobility and vehicle rental market. Founded in October 2015 by Vincent Moindrot and Killian Le Menestrel, the company aims to streamline the car rental experience, particularly for a business-to-business (B2B) clientele. Moindrot's background includes experience as a business manager at Altran and in sales at technology companies like SAP and Oracle, while Le Menestrel brought his expertise as a digital project manager. This blend of business management and digital proficiency formed the foundation for Carlili's service-oriented model.

The company's core business revolves around a concierge-style car rental service. Instead of requiring customers to travel to a rental agency, Carlili delivers and retrieves vehicles at a location and time specified by the client. This service is facilitated by a network of independent agents, referred to as "carsitters." This operational model reduces the overhead associated with maintaining physical rental branches. Initially targeting the general public, Carlili has strategically shifted its focus towards the B2B sector, serving companies that require flexible vehicle solutions for their employees. This pivot allows them to cater to use cases such as employee travel between sites, mobility for new hires during probationary periods, or as an alternative to maintaining a corporate car fleet.

Carlili's fleet is diverse, encompassing a range of vehicles from city cars and sedans to utility vans and a growing selection of electric vehicles. The business model generates revenue through the rental fees for these vehicles, which includes the premium delivery and collection service. The company has demonstrated a steady growth trajectory, marked by a significant milestone in 2021 when it was acquired by the holding company of prominent mobility group Jean Lain Mobilités. This acquisition provided Carlili with substantial backing and access to a much larger fleet, enhancing its operational capacity and market reach. The company operates primarily in major French urban centers, including Paris, Lyon, Bordeaux, and Marseille.