CarKeta

About CarKeta

CarKeta provides a decision intelligence system for automotive dealerships, designed to accelerate inventory turnover and enhance profitability. The company was established in 2018 by co-founders Brady Thurgood and Jason Berry. The idea for CarKeta originated from Berry's own experiences as a car dealer and owner of Action Auto, one of Utah's fastest-growing independent dealerships. He identified a need to improve the reconditioning process to increase sales volume after finding existing online solutions to be outdated.

The Lehi, Utah-based SaaS company operates as a B2B provider, serving both independent and franchise automotive dealers. Its revenue is generated through a subscription-based model for its platform. The company's mission is to assist dealers in selling more vehicles in less time and for greater profit. The platform provides an end-to-end solution that covers the entire vehicle lifecycle, from acquisition to sale. Key features include tools for vehicle appraisal, inspection, reconditioning, pricing, and sales management. CarKeta's system leverages live market data from over 20 million vehicle listings to inform its appraisal and pricing features, helping dealers make data-driven decisions. Dealerships can use the platform's customizable templates for reconditioning and inspections, automate handoffs between departments, and gain visibility into their entire inventory process. The platform also includes a detailed digital condition report, a 200+ point inspection system that documents a vehicle's mechanical and cosmetic state, which aids in online sales.

CarKeta has achieved several milestones, including a partnership with the National Independent Automobile Dealership Association (NIADA) to power its Certified Pre-Owned program. The company has secured multiple rounds of funding, including a $1.375M seed round in 2020, a $6M series seed round in 2021, and a $4.4M early growth round in August 2024. These funds have been aimed at expanding sales internationally and accelerating the development of new tools. Key investors include Crosslink Capital, Origin Ventures, Capital Eleven, Hack VC, and others.