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CARIUMA
Direct-to-consumer sneaker brand made from natural premium materials
About CARIUMA
Cariuma is a sustainable sneaker brand that designs and manufactures high-quality, eco-friendly footwear. The company targets conscious consumers who prioritize sustainability, comfort, and style. Operating in the global footwear market, Cariuma's business model focuses on direct-to-consumer sales through its online platform, cariuma.com. The company generates revenue by selling sneakers made from organic canvas, leather, and suede, emphasizing responsible sourcing and ethical manufacturing practices. Cariuma's commitment to sustainability is evident in its continuous efforts to improve products and practices, as well as its initiative to plant 2 million trees as of December 2022. The company ensures that its workers receive a comfortable living wage and maintain a healthy work-life balance. By offering timeless silhouettes and empowering consumers to choose quality over quantity, Cariuma aims to redefine the sneaker industry with a focus on environmental and social responsibility.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2018
- Headquarters
- Rio de Janeiro, Brazil
- Employees
- 23
- Open positions
- None listed
- Dealroom signal
- 57.7/100
- Industry
- Fashion
- Sub-industry
- Footwear
- Sector
- eCommerce & Marketplaces, Shoes, Direct-to-Consumer, B Corp, Hard Tech
- Business model
- Manufacturing, Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Nov 2025 | $0 | — | ZZ MALL | ↗ |
| EARLY VC✓Equity / VC | Oct 2022 | $17M | $66M | East Ventures · Innova Capital · Madrone Capital Partners · Shanghai Capital | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for CARIUMA is 49K monthly website visits, down 10.9% over the last three months. CARIUMA's team declined 53.1% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
East Ventures
Innova Capital- MPMadrone Capital Partners
- SCShanghai Capital
Other known investors8 additional known investors
- I(Innova Capital (Brazil)
ZZ MALL
ACTAI Ventures
Era VC
Exor
Exor Ventures
Lanx Capital
Rakuten Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about CARIUMA on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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