Careforth

About Careforth

Careforth, founded in 2000 and previously known as Seniorlink and Caregiver Homes, operates as a technology-enabled healthcare management company. The company was established by Byron Hensley with the vision of supporting family caregivers who are looking after loved ones at home. This initiative was born from the recognition that family caregivers are a crucial part of the healthcare system and require substantial support.

The company's business model is centered on providing comprehensive support to family caregivers, which includes one-on-one coaching, emotional support, access to resources, and financial assistance. Careforth serves families where a member is eligible for Medicaid or specific state programs, helping them to keep their loved ones at home and avoiding more costly institutional care. Revenue is generated by partnering with health plans and state payors. Studies have shown this model can lead to significant cost savings for payors by reducing emergency department visits and injurious falls.

Careforth's primary offering is its Structured Family Caregiving program, which is accredited by the National Committee for Quality Assurance (NCQA). This program connects caregivers with a dedicated team of coaches, nurses, and social workers who provide personalized guidance and support. A key feature is a proprietary HIPAA-compliant mobile app that facilitates communication and provides resources. The service also includes the development of customized care plans. For eligible caregivers, the program provides a tax-free monthly stipend.

Over its history, Careforth has expanded its services to numerous states and now supports tens of thousands of families. The company is private equity-backed, with investors including Thomas H. Lee Partners and Claritas Capital. The leadership team is composed of experienced healthcare executives, with Marc Russo serving as the CEO. Many of the team members have personal experience as caregivers, which informs the company's compassionate approach.