Carbliss

About Carbliss

Carbliss is a beverage company specializing in ready-to-drink (RTD) canned cocktails. The company was founded in Plymouth, Wisconsin, in 2019 by the husband-and-wife team Adam and Amanda Kroener. The idea originated from their personal experience on a keto diet, when they were seeking a low-carbohydrate, low-calorie alcoholic beverage that didn't compromise on flavor but found existing hard seltzers to be unsatisfactory. They began experimenting at home with vodka and various flavors, leading to the creation of Carbliss.

The company's core product is a line of spirit-based cocktails that are notable for having zero carbohydrates, zero sugar, and 100 calories per 12-ounce can. The cocktails are gluten-free and feature a 5% alcohol by volume (ABV). Unlike many competitors that use a malt base, Carbliss uses spirits like vodka and tequila. A key differentiator is its emphasis on full flavor with lower carbonation, a strategic choice to pack more flavor into each can. The product lineup includes a variety of vodka-based flavors such as Lemon Lime, Black Raspberry, Cranberry, and Passionfruit, as well as tequila-based options like margaritas. They are sold in 4-packs and variety packs.

Carbliss operates on a business model that focuses on deep community engagement and a methodical market-by-market rollout, described as a "backyard to backyard" approach. This strategy involves using local representatives to build the brand within communities, which has led to significant market share in the regions where it operates. The company sells its products through distributors to on- and off-premise retailers. Starting in Wisconsin, the brand has expanded its distribution to 18 states. Carbliss has experienced explosive revenue growth, being named the #7 fastest-growing private company in the U.S. on the 2024 Inc. 5000 list with a reported 27,174% three-year revenue growth. The company's estimated annual revenue is approximately $46.6 million.