COMPANY PROFILE

Caramel

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Online checkout system for private-party car sales, featuring secure payments and handling of all DMV paperwork

Los Angeles, United StatesFounded 2021Fintech

Valuation $0–100M Latest valuation · 2023

Revenue $1–10M Latest reported FY

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Caramel

In 2021, Andrew Rohrlich and Craig Nehamen founded Caramel with a vision to simplify the online car buying and selling process. They recognized the complexities and risks involved in these transactions and set out to create a platform that would streamline the experience for both buyers and sellers.

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Caramel quickly gained traction by offering an end-to-end transaction platform that addressed the pain points of online car sales. Their innovative approach attracted attention, and the company began to grow rapidly, establishing itself as a key player in the automotive e-commerce space.

Their journey reached a significant milestone in January 2025 when eBay, the e-commerce giant, acquired Caramel. This acquisition was a testament to Caramel's success in reducing the risk and complexity of online car sales. eBay saw the potential in Caramel's platform to enhance its own offerings in the automotive sector.

Through this acquisition, Caramel's founders achieved their goal of transforming the online car buying experience, while eBay gained a valuable asset to strengthen its position in the market. The story of Caramel is a prime example of how innovative solutions can lead to significant opportunities and partnerships in the tech industry.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2021
Headquarters: Los Angeles, United States
Employees: 144
Open positions: None listed
Dealroom signal: 85.2/100
Industry: Fintech
Sector: Fintech
Business model: Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn

Latest news

Press, funding announcements and product moves mentioning Caramel.

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Jan 2025	$0	—	eBay	↗
SERIES AEquity / VC	Jul 2024	$0	—	FJ Labs	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023		—

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Growth signals

Caramel website traffic

Latest recorded traffic for Caramel is 30K monthly website visits, down 23.1% over the last three months. Caramel's team grew 18% over the past year.

Latest monthly visits30K 3-month web change-23.1% 1-year team growth+18%

Monthly website visitsJan 2023–Jul 2026

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