Car House

About Car House

Car House Holding Co., Ltd., operating under the brand 香百年 (Carori), is a vertically integrated player in the Chinese automotive aftermarket sector. Established in 2004 and headquartered in Dongguan's Songshan Lake National High-tech Industrial Park, the company initially focused on the research, development, and sales of traditional automotive products. A significant part of its early business was centered on OEM services.

The company's primary consumer-facing brand, Carori, specializes in car air fresheners and has become a benchmark brand within the domestic industry. This success is built on a production base spanning 43,000 square meters, which has secured ISO9001 and ISO14001 certifications. The Carori product line is distributed both in China and to over 60 countries globally. To bolster its brand image, the company engaged international martial arts star Donnie Yen as its brand ambassador.

Pivoting with market trends, Car House Holding launched its B2B e-commerce platform in April 2016, creating a direct supply chain for automotive accessories. This platform was designed to connect over 5,100 automotive product manufacturers directly with a network of approximately 280,000 car-care and beauty shops across China, significantly reducing intermediate distribution layers. This digital marketplace offers a comprehensive one-stop shop for automotive service businesses, boasting a SKU count exceeding 100,000 across all automotive product categories.

The business model combines the manufacturing and brand-building of its proprietary products, like Carori car scents, with a large-scale B2B e-commerce operation. Revenue is generated from the sale of its own branded products and likely through service fees or commissions on its B2B platform, which provides a super-link between upstream manufacturers and terminal service providers in the vast automotive aftermarket.