Candy Jar

About Candy Jar

Candy Jar Inc. was an e-commerce company that operated in the online confectionery market, providing a platform for consumers to purchase a wide variety of candies. Founded in 2014 by Ben London, Rob Fletcher, and Alvin Ko, the Seattle-based startup aimed to digitize the classic pick-and-mix candy store experience. The founding concept originated from Ben London's personal frustration in trying to find a diverse selection of his and his wife's favorite candies online.

The company's primary business was an online candy store that allowed customers to select from over 600 different types of candies. Candy Jar's business model centered on personalization and variety, enabling customers to choose the specific types and quantities of candy they desired. Revenue was generated through both a la carte orders and a subscription service tailored to individual tastes. The process involved customers selecting a jar size (small, medium, or large) and filling it with their choice of candies, measured in "scoops," for a flat-rate shipping fee. The company sourced its products from various suppliers and distributors, then repackaged them in its own facilities for direct-to-consumer delivery.

A significant milestone for Candy Jar was its participation in the Techstars Seattle incubator program. Prior to this, the company successfully raised over $20,000 through a Kickstarter campaign to validate its business model. Throughout its operation, Candy Jar secured a total of $118K in funding from investors, including Right Side Capital Management and Techstars. The company was reported to be out of business as of November 2016.