Candee

About Candee

Candee Inc., established in February 2015, operates as a comprehensive creative agency and a wholly-owned subsidiary of the publishing house Shogakukan. The firm specializes in digital video-centric marketing, providing an end-to-end suite of services that includes planning, production, casting, and distribution for web commercials and live streaming content. The company addresses a variety of client marketing challenges, from brand activations and campaigns to real-world events, with a strategic, full-service approach.

Historically, Candee has a significant track record in the digital content space, having produced over 4,000 videos and managed more than 40,000 live streams since its inception. This extensive experience underpins their core service offerings. The business was acquired by Shogakukan on July 31, 2023, a move intended to leverage Shogakukan's vast content resources to accelerate Candee's service expansion and bolster the publisher's digital strategy. Following the acquisition, a new management structure was put in place, with Toshihiro Nakazawa, a veteran of Shogakukan-Shueisha Productions with deep experience in anime and video content, appointed as President and CEO in March 2024.

The company's business model is centered on two main divisions: a Creative Agency and a Production division. The agency side handles comprehensive video marketing and ad agency functions. The production arm, known as Apollo Productions, is a team of technical experts specializing in high-quality, stable live streaming. Candee offers a range of service packages tailored to specific needs, such as packages for influencer-led fan community marketing, AR-enhanced live streams, and promotions for the game industry. They also provide unique solutions like the "X and Candee Amplify Sponsorship," which bundles video production and casting costs into the client's X (formerly Twitter) advertising budget to maximize media spend.