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COMPANY PROFILE

Cameo

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Creates the most personalized and authentic fan experiences on earth

Chicago, United StatesFounded 2017Consumer Services
Valuation $100–500M Latest valuation · 2024
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Cameo and the history behind them.

About Cameo

Cameo, accessible via cameo.com, is a unique platform that connects fans with their favorite celebrities through personalized video messages. The company operates in the entertainment and social media market, catering to a diverse clientele that includes individual fans, talent agents, managers, publicists, and brands seeking to create memorable experiences.

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Cameo's business model revolves around offering personalized video shoutouts from a wide range of celebrities, including actors, musicians, athletes, and influencers. Fans can book these videos for various occasions such as birthdays, anniversaries, or just to send a special message. The platform also offers features like live video calls, direct messaging, and exclusive content feeds, enhancing the fan-celebrity interaction.

The company generates revenue by taking a commission on each transaction. Celebrities set their own prices for the personalized videos, and Cameo earns a percentage of these fees. Additionally, the platform offers promotional events and price drops to attract more users and increase engagement.

Cameo's mission is to create the most personalized and authentic fan experiences on earth. They achieve this by continuously innovating and solving problems for their customers, talent, and brands. The platform is designed to make it easy for fans to connect with their idols and for celebrities to engage with their audience in a meaningful way.

In summary, Cameo is revolutionizing the way fans interact with celebrities by providing a platform for personalized and unforgettable experiences. The company serves a wide range of clients and operates in the entertainment and social media market, making money through commissions on celebrity video bookings.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
Chicago, United States
Employees
347
Open positions
1
Dealroom signal
76.3/100
Industry
Media
Sub-industry
Content production
Sector
Consumer Services, Monetization, Community Management, Chatbot, Sports Management and Organisation, From Unicorn to Zebra (But No $1B Exit), Community Sport Management, Fan Experience Out Stadium, Sport Organization and Fan Relationship
Business model
SaaS
Client focus
b2b, b2c
Investment activity
1 company, latest Oct 2021
Capital deployed
Preferred round
ACQUISITION

Latest news

Press, funding announcements and product moves mentioning Cameo.

See all news

Funding history

8 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Mar 2024 $28M $100M Undisclosed
SERIES COther financing Mar 2021 $100M $1B Valor Equity Partners · SoftBank · Origin Ventures · Amazon Alexa Fund
Showing the latest 2 of 8 recorded eventsBook a demo for the full funding history →

Growth signals

Cameo website traffic

Latest recorded traffic for Cameo is 2.9M monthly website visits, up 7.4% over the last three months. Cameo's team grew 1.2% over the past year.

Latest monthly visits2.9M 3-month web change+7.4% 1-year team growth+1.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

18 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A12 investors entered at this stage

Series B and later6 investors entered at this stage

Team profiled 67 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
8 countries with
team presence
🇺🇸 United States79%
🇮🇳 India6.3%
🇨🇦 Canada4.2%
🏳️ Democratic Republic of the Congo3.2%
🇬🇧 United Kingdom3.2%
Top 5 of 8 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Cameo on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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