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Cambridge Analytica
Data mining, analysis and brokerage company
About Cambridge Analytica
Cambridge Analytica specializes in leveraging big data and advanced analytics to predict consumer behavior and optimize audience engagement. The company combines commercial and public data sets with large-scale quantitative research to deliver insights on everything from voting likelihood to product preferences. Operating primarily in the United States, Cambridge Analytica serves a diverse range of clients, including political organizations and commercial enterprises. The business model revolves around providing data-driven solutions that help clients build better relationships with their target audiences across various media platforms. Revenue is generated through a mix of data acquisition, predictive analytics, audience insight, and digital marketing services. The company employs sophisticated data modeling and psychographic profiling techniques to identify key influencers and drive consumer actions. By offering a comprehensive suite of analytics and engagement services, Cambridge Analytica aims to deliver smart solutions that produce tangible results for its clients.
Source: Dealroom company dataKnowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Mar 2018 | $15M | $60M | Robert Mercer | ↗ |
Growth signals
Latest recorded traffic for Cambridge Analytica is 2.7K monthly website visits.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later1 investor entered at this stage
Robert Mercer
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Cambridge Analytica on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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