Calypso Soft Drinks

About Calypso Soft Drinks

Calypso Soft Drinks, a UK-based company, is known for its extensive range of branded children's soft drinks and freezeable treats. A significant portion of its product line, such as the Aquajuice range, consists of school-approved beverages that are a blend of fruit juice and water, counting as one of a child's five-a-day. The company also produces carbonated fruit juices like Rapidz, specifically designed to meet government standards for drinks in schools.

The history of the Calypso brand name is associated with the King Juice Company in the US, which created a lemonade recipe in 1985. This recipe was branded as Calypso in 2000, inspired by the flavors of the islands, and expanded into multiple lemonade blends. The UK-based Calypso Soft Drinks was a family business founded in the 19th century, originally as a milk processor. In 2005, it was subject to a management buyout by brothers Peter and Richard Cooke, great-grandsons of the founder. In 2013, Cooke Bros Holdings, the parent company of Calypso Soft Drinks and the Mr. Freeze brand, was acquired by Cott Developments, a subsidiary of Cott Beverages. This acquisition was part of Cott's diversification strategy, adding new packaging formats like single-serve cartons and cups to its portfolio.

Calypso Soft Drinks primarily serves the foodservice channel, with a strong presence in schools. Its business model focuses on providing quality and innovative drink options for children, including juices, smoothies, and school-compliant carbonated beverages. The company has also demonstrated a commitment to ethical and environmental responsibilities, offering Fairtrade certified juices and donating a percentage of turnover from certain products to the World Land Trust.