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Caliroots

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Caliroots is a premium retailer for Streetwear and Sneakers. Based in Stockholm, Sweden but delivers all over the world

Göteborgs Stad, SwedenFounded 2003eCommerce & Marketplaces
Revenue $50–100M Latest reported FY
Headcount <100 Current team size
Total funding $0–10M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Caliroots and the history behind them.

About Caliroots

Caliroots is a premier online retailer specializing in premium streetwear and sneakers, catering to fashion-forward consumers who seek limited releases, exclusive collaborations, and cultural must-haves. Operating in the highly competitive fashion and footwear market, Caliroots targets a niche audience that values exclusivity and high-quality products. The business model revolves around e-commerce, leveraging its website to showcase and sell a curated selection of top-tier brands and unique items. Revenue is generated through direct sales of these high-demand products, often featuring limited edition releases that drive urgency and consumer interest. As part of the Footway Group AB, listed on Nasdaq First North Growth Market, Caliroots benefits from a robust logistical and operational framework, ensuring efficient service and customer satisfaction. The company serves a global clientele, with a strong presence in the Scandinavian market, and emphasizes a seamless shopping experience, including free returns and comprehensive customer support.

Source: Dealroom company data

At a glance

Founded
2003
Headquarters
Göteborgs Stad, Sweden
Sector
eCommerce & Marketplaces
Power Law
Colt$25–100M revenue

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later2 investors entered at this stage

  • Verdane Capital
  • eEquity
Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇸🇪 Sweden100%
1 country shown
Web traffic by country
81K monthly visits
across markets
🇸🇪 Sweden14.6%
🇬🇧 United Kingdom11.9%
🇩🇪 Germany11%
🇺🇸 United States8.1%
🇯🇵 Japan7.3%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Caliroots on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Caliroots on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.