Cake Technologies

About Cake Technologies

Cake Technologies Inc. was a venture-backed technology startup established in 2016 in Provo, Utah. The company was founded by Jase Bosarge and Levi King. The initial idea stemmed from Bosarge's frustration with the slow process of academic research online, characterized by repetitive clicking between a search results page and the actual content. This led to the development of a browser designed to streamline the mobile search experience.

The firm's core product was the Cake Browser, a web browser created specifically for mobile devices. Its defining feature was a swipe-based interface that allowed users to move through search results as preloaded web pages, rather than navigating a traditional list of links. This was achieved by suppressing the standard search index and preloading the top results, enabling users to quickly swipe through content. The browser aggregated results from various search verticals, including web, images, video, news, and shopping. Users could personalize their experience by selecting preferred search engines and organizing favorite sites within specific categories. Cake also included features like an ad and pop-up blocker.

Cake Technologies secured a total of $12.3 million in funding over two rounds. A significant Pre-Series A round in January 2018 raised $5 million, led by Peak Ventures with participation from Pelion Venture Partners and Kickstart Seed Fund. The business model was not based on immediate revenue generation; instead, the company focused on refining the user experience, with plans to later reimagine how paid ad placements could be integrated in a more user-friendly manner. The target market was primarily younger smartphone users accustomed to mobile-native app interfaces. However, the company ceased operations in late 2022, and its website now redirects to the Arc browser from The Browser Company, suggesting a potential acquisition or asset transfer.