C9 Inc.

About C9 Inc.

C9 Inc., which operated under the name Cloud9 Analytics, was a software-as-a-service firm established in 1999 and headquartered in San Mateo, California. The company positioned itself as a provider of cloud-based, big data analytics focused on revenue performance. Its core business involved offering a platform that enabled organizations to analyze, optimize, and forecast revenue across their marketing, sales, and support departments.

The firm's technology was designed to address pipeline visibility and forecasting accuracy. It employed predictive analytics, big data, and machine learning to help companies generate reliable sales forecasts, manage pipeline risks, and identify opportunities for consistent revenue growth. C9's platform aggregated data from multiple sources, aiming to replace disconnected spreadsheets with a unified system. Key products included the C9 Forecast, Forecast Precision, and Sales Advisor, which combined machine learning with input from sales representatives to refine predictions. The target market consisted of enterprise-level organizations, with a client roster that included prominent names like LinkedIn, Yahoo!, and McKesson.

In September 2013, the company announced it had secured $12 million in a Series D funding round and appointed Michael Howard as its new CEO. This brought its total funding to $35.6 million. The company's trajectory culminated on May 28, 2015, when it was acquired by InsideSales.com (which later rebranded to XANT and was subsequently acquired by Aurea). The acquisition was a strategic move by InsideSales.com to integrate C9's bottom-of-the-funnel forecasting capabilities with its own top-of-the-funnel sales acceleration tools, creating a comprehensive predictive cloud for the entire sales lifecycle.