C Space

About C Space

C Space positions itself as a customer agency, focused on fostering customer-centric growth for major global brands. Founded in 1999 by Diane Hessan, the company was initially named Communispace, reflecting its core mission of building online communities for businesses to connect directly with their customers. Hessan, an alumna of Harvard Business School and a former executive at The Forum Corporation, steered the company as CEO for 13 years before its acquisition. In 2011, the advertising and public relations giant Omnicom Group acquired Communispace, a significant milestone that integrated the firm into a global network. The company later rebranded to C Space in 2015 to better represent its expanded capabilities beyond online communities into what it terms Customer Inspired Growth.

The firm's business model revolves around providing customer consulting services, leveraging a combination of proprietary technology and expert guidance. C Space serves a diverse client base, including well-known names like McDonald's, IKEA, and Colgate-Palmolive, helping them solve business challenges through a deeper understanding of their clientele. The company facilitates this connection through various methods, such as building private, secure online communities where customers can share feedback and ideas continuously. This approach generates rich qualitative data, allowing businesses to test concepts, refine products, and enhance their brand messaging with direct consumer input. Beyond these communities, their service portfolio includes qualitative research, innovation workshops, and strategic consulting, all aimed at embedding the customer's perspective into the client's operational and strategic decisions.

The core of C Space's offering is transforming customer data into actionable business strategy, a process they refer to as building 'Customer Intuition'. By establishing an ongoing dialogue with consumers, clients can move beyond traditional, sporadic market research methods. This continuous engagement aims to ensure that business decisions are not just data-driven, but customer-inspired, leading to more successful product launches, effective marketing campaigns, and stronger brand loyalty. The company's methodology combines human insight with data analytics, aiming to deliver not just information but a tangible feel for the customer experience, which in turn drives confidence and clarity in corporate decision-making.