C Channel

About C Channel

C Channel is a digital media company that operates a lifestyle video platform primarily targeting women. Founded on April 1, 2015, the company was established by Akira Morikawa, the former CEO of LINE Corporation. After his tenure at LINE, where he oversaw its significant growth, Morikawa launched C Channel to venture into the digital media space, focusing on video content for young women. He identified a trend of young people communicating through video and aimed to create a new video communication era in Asia.

The company's core service is the C Channel media platform, which delivers short, vertically-oriented "how-to" videos on topics such as fashion, makeup, recipes, and DIY projects. The content is created in-house and by a network of influencers known as "clippers." The platform is designed to provide solutions and inspiration for women's daily lives, with a mission to create smiles and uplift the world through the power of people and technology. C Channel operates several media brands, including "C CHANNEL" for a general female audience, "mama+" (mamatasu) for mothers, and formerly "mysta." The "mama+" brand, in particular, has a large following on Instagram and focuses on providing ideas to make parenting and household chores more enjoyable.

C Channel's business model is centered on advertising revenue and influencer marketing. The company offers influencer marketing services through its "Lemon Square" platform, connecting brands with influencers for promotional activities. It also provides comprehensive marketing support for businesses looking to enter the Chinese market, including promotion on platforms like Douyin and Tmall. The company has expanded its operations to 10 countries, localizing content for each market to ensure cultural relevance and effectiveness. This global strategy involves local staff who understand regional trends and consumer needs, allowing for tailored marketing and e-commerce services across Asia.