COMPANY PROFILE

BzzAgent

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BzzAgent helps the world’s largest brands engage everyday influencers to drive sales

Boston, United StatesFounded 2001Marketing

Valuation $0–100M Latest valuation · 2006

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About BzzAgent

BzzAgent, a subsidiary of PowerReviews, operates as a consumer engagement platform that connects leading brands with everyday users who voluntarily share their opinions and experiences on a variety of products and services. The platform primarily serves consumer goods companies looking to generate authentic word-of-mouth marketing through user-generated content. BzzAgent operates in the digital marketing and consumer insights market, leveraging social media to amplify product reviews and recommendations. The business model is based on partnerships with brands that provide products for users to test and review, thereby creating organic, genuine content that can influence purchasing decisions. Revenue is generated through these brand partnerships, which pay for the exposure and consumer insights derived from the reviews. The platform is free for users, who are not compensated for their reviews but receive products to test and share their experiences.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2001
Headquarters: Boston, United States
Employees: 49
Open positions: None listed
Dealroom signal: 68.5/100
Industry: Media, Marketing
Sub-industry: Adtech, CRM & Sales
Sector: Marketing, Social, Social Media, Branding, Influencer Marketing
Client focus: b2b
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning BzzAgent.

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Jul 2018	$0	—	Undisclosed	—
SERIES B✓Equity / VC	Jan 2006	$14M	$55M	General Catalyst · IDG Ventures · Flybridge Capital Partners	—

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Growth signals

BzzAgent website traffic

Latest recorded traffic for BzzAgent is 280K monthly website visits, up 55.6% over the last three months. BzzAgent's team grew 8.9% over the past year.

Latest monthly visits280K 3-month web change+55.6% 1-year team growth+8.9%

Monthly website visitsOct 2017–Jul 2026

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Similar companies

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OBObviouslyInfluencer networks and campaigns for fortune 100 brands, media companies, and startups alike	New York City, United States	Acquired
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SMSmartfluencePlatform that algorithmically connects brands and advertisers with social media influencers by using machine learning	New York City, United States	Operational
TSTruly SocialDigital Audience Market Research & Insights Content Optimization & Promotion	Toronto, Canada	Operational
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