BuyWithMe

The company's revenue was generated by splitting the proceeds from each deal sold, typically on a near 50-50 basis with the participating merchant. This model offered businesses a performance-based advertising platform to attract new customers and increase brand visibility. For consumers, it provided an opportunity to discover and experience local businesses at a significant discount. Initially launched in Boston, BuyWithMe expanded to other cities, including Washington, D.C., and San Diego, and by late 2009, it was active in nine markets. The company's headquarters later relocated from Boston to New York City to be at the center of the competitive market.

BuyWithMe secured substantial venture capital, raising $5.5 million in 2009 and a further $36.5 million in 2010 from prominent firms like Matrix Partners and Bain Capital Ventures. Leadership saw changes, with Cheryl Rosner, a seasoned executive from Hotels.com and Expedia, serving as CEO before being succeeded by Jim Crowley in late 2010. Facing intense competition from market leaders Groupon and LivingSocial, BuyWithMe pursued an aggressive growth strategy, acquiring six other daily deal companies within six months to expand its market presence. However, the high costs of customer acquisition and a challenging funding environment led to financial difficulties. In November 2011, after laying off a significant portion of its staff, the company's assets—including its technology and subscriber lists—were acquired by Gilt Groupe for approximately $5 million and absorbed into its Gilt City division, marking the end of its operations as an independent entity.