buySAFE

About buySAFE

BuySafe operates in the e-commerce sector, focusing on enhancing trust and security for online shoppers. Established in 2003, the company was founded to address the need for independent verification of online businesses, ensuring a safer shopping experience. BuySafe partners with NortonLifeLock to offer the Norton Shopping Guarantee, which provides guaranteed shopping for customers, thereby increasing trust in online stores. The company serves e-commerce businesses and their customers by offering identity theft insurance and identity protection services. Its business model revolves around providing these trust solutions to merchants, who in turn offer them to their customers. BuySafe generates revenue through partnerships and service offerings that include identity recovery services and comprehensive identity protection plans. The company targets online merchants looking to build consumer confidence and reduce the risk of identity theft during transactions.