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BuyerLink
A leading marketplace for acquisition of locally targeted consumer traffic
About BuyerLink
Buyerlink operates as a lead generation platform that connects advertisers with consumers who are ready to buy or sell homes, make home improvements, or purchase vehicles. The company serves a diverse range of clients, including local dealers and national brands, by offering targeted advertising solutions at the zip code level. Buyerlink's business model revolves around a cost-per-qualified-lead (CPL) and cost-per-enhanced-click (CPEC) basis, ensuring that advertisers only pay for high-quality, category-specific leads. This approach allows clients to bid on traffic in specific categories such as real estate, automotive, and home improvement, ensuring they reach consumers who are genuinely interested in their products or services. Buyerlink generates revenue by charging advertisers for each qualified lead or enhanced click, providing a scalable and budget-friendly solution for businesses of all sizes. The platform's advanced technology and data-driven strategies ensure that clients receive the greatest value for their advertising spend, making it a leader in the online lead generation industry.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2003
- Headquarters
- San Ramon, United States
- Employees
- 140
- Open positions
- 2
- Dealroom signal
- 72.2/100
- Industry
- Fintech, Marketing
- Sub-industry
- Adtech
- Sector
- Fintech, Lead Generation, SME
- Business model
- Marketplace & ecommerce
- Client focus
- b2b
- Investment activity
- 2 companies, latest Jun 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | May 2026 | $40M | — | Zions Bancorporation | ↗ |
| MERGEROther financing | Jun 2025 | $0 | — | Inspirato | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for BuyerLink is 7.4K monthly website visits, up 29.8% over the last three months. BuyerLink's team declined 2.8% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
InspiratoDenver, United StatesPrivate club providing access to curated luxury vacation options
$220Mvaluation
SkyRocket MediaPleasant Grove, United States
→
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Scale Venture Partners
Steamboat Ventures
Debi Coleman
Series B and later4 investors entered at this stage
ATEL Ventures
Hercules Capital
Citi
Zions Bancorporation
Other known investors1 additional known investor
Inspirato
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about BuyerLink on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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