Buy It Installed

About Buy It Installed

Buy It Installed, Inc. operated as a software-enabled services company, targeting the "do it for me" (DIFM) market by allowing e-commerce merchants and retailers to bundle product sales with on-site installation services. The company was founded in 2012 by Todd Banhidy, who leveraged his extensive experience in the home installation industry to develop the company's platform. Banhidy previously served as a president for a Fortune 500 subsidiary and Chief Service Officer for a publicly traded AI service company, bringing a background in engineering automated customer experiences.

The company's core offering was a patented technology platform that integrated a "Buy It Installed" button into a retailer's e-commerce site. This feature enabled customers to purchase a product and its installation in a single transaction. The system then used smart logic to match the job with a qualified professional from its network of certified installers, known as the Craftsman Republic. This model was designed to enhance customer satisfaction, increase sales conversion rates for retailers, and reduce product returns. The company served various sectors, including automotive aftermarket, consumer electronics, smart home devices, and home improvement.

Financially, Buy It Installed was venture-backed, having raised capital through multiple funding rounds, including a Seed Round in 2017 and several Series A stages. Investors included Skyview Ventures, Tech Coast Angels, and the ACE Fund. By July 2020, the company had raised a total of $19 million. The firm's business model generated revenue by facilitating these bundled transactions between consumers, retailers, and a nationwide network of installation professionals. However, according to PitchBook, the company is now out of business as of January 1, 2023.