Bux.com

The firm's primary service is delivered through a mobile application that allows users to invest in shares, exchange-traded funds (ETFs), and cryptocurrencies. The platform is designed for a new generation of investors, featuring a user-friendly interface and educational resources to help beginners navigate the investment world. Bux targets clients across several European countries, including the Netherlands, Germany, France, Belgium, and others. A key milestone for the company was its acquisition by ABN AMRO, which was finalized in July 2024. This acquisition positions Bux as a wholly owned subsidiary, combining its user-friendly platform with the financial strength and expertise of an established bank to enhance its offerings for both novice and experienced investors.

Bux's business model centers on accessibility and affordability. Revenue is generated through a tiered subscription model and transaction-based fees. The company offers different account levels, such as BUX Basic, BUX Plus, and BUX Prime, each with varying monthly service fees and benefits like lower commission rates and interest on uninvested cash. A notable feature is the "Zero Order," which allows users to execute certain trades free of commission. The company also offers automated investment plans, enabling users to invest on a regular basis in a customized portfolio of fractional shares and ETFs.