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Button
AI-powered mobile commerce and affiliate optimization platform.
About Button
Button, a dynamic player in the mobile commerce and marketing technology sector, focuses on optimizing mobile traffic to drive revenue growth and enhance customer experiences. The company serves a diverse range of clients, including some of the world's largest brands, by leveraging advanced technologies such as identity solutions, deep linking, and machine learning. These technologies help brands improve their mobile marketing and advertising performance.
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Operating primarily in the mobile commerce market, Button's business model revolves around providing a suite of tools and services that enable brands to better understand and engage with their mobile shoppers. The company offers a Software Development Kit (SDK) and an API, which developers can integrate into their mobile apps to gain insights, improve visibility, and accurately attribute shopper actions. This helps brands optimize their conversion rates and overall revenue.
Button makes money through a combination of subscription fees for its software services and performance-based revenue models. By helping brands increase their mobile commerce efficiency, Button ensures that its clients see tangible improvements in their revenue, which in turn drives the company's own financial success.
The company's approach is highly customer-centric, focusing on delivering a seamless and delightful shopping experience for end-users. This is achieved through rigorous testing and optimization of their models to ensure maximum performance and conversion rates. Button's team of App Economy enthusiasts prides itself on quick and effective implementation, making them ideal partners for brands looking to enhance their mobile commerce strategies.
In summary, Button is a key enabler for brands aiming to boost their mobile commerce performance through innovative technology and a customer-first approach.
At a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- New York City, United States
- Employees
- 133
- Open positions
- 8
- Dealroom signal
- 91.1/100
- Industry
- Media, Marketing
- Sub-industry
- Adtech, Ecommerce Solutions
- Sector
- eCommerce & Marketplaces, Publisher Tools
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Button.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | Jun 2025 | $0 | — | PSG | ↗ |
| SERIES COther financing | Jun 2019 | $30M | $120M | Redpoint · DCM · Capital One Ventures · Icon Ventures | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Button is 43K monthly website visits, up 87% over the last three months. Button's team grew 17.7% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed9 investors entered at this stage
Atlas Venture
Greycroft Partners
Gary Fritz
Neel Grover
DCM
Mesa Ventures
Kevin Colleran
Haroon Mokhtarzada- LALars Albright
Series A7 investors entered at this stage
Redpoint
Vayner/RSE
Jose Marin
Slow Ventures
Accomplice
Grape Arbor VC
Norwest Venture Partners
Series B and later3 investors entered at this stage
Icon Ventures
Capital One Ventures
PSG
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Button on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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