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Butlr

AI · Burlingame, United States · Founded 2019

The world’s first and only 100% anonymous people sensing and occupancy detection platform that helps enterprises all over the world improve their workplace planning and optimize their operations MoreLess

Butlr.io is a tech startup that operates in the building management and optimization market. The company offers a platform that uses advanced thermal-based people sensing technology, Heatic, to provide real-time, anonymous data about occupancy and movement in buildings. This data is then used to make informed decisions about business strategy, portfolio management, and operational efficiency.

Butlr's services are primarily aimed at organizations that manage large buildings or spaces, such as office buildings, residential facilities, and commercial properties. By providing insights into space utilization, dwell time, and activity heatmaps, Butlr enables these organizations to optimize their workforce, design operations around energy consumption goals, and create safer, more effective, and more sustainable spaces.

The company's business model is based on providing its platform and API to customers, who can then integrate the people-sensing intelligence into their own business systems, software, or workflows. This allows for real-time alerts systems, optimized desk arrangements, meeting room allocations, and overall office layout, and timely response to residents' needs.

Butlr generates revenue by charging its customers for access to its platform and the valuable data it provides. The company boasts over 100 global customers and partners, indicating a strong market presence and potential for future growth.

In summary, Butlr.io is a tech startup that uses advanced people-sensing technology to provide real-time data on building occupancy and movement, helping organizations optimize their operations and create better spaces for people.

Keywords: Tech Startup, Building Management, People-Sensing Technology, Real-Time Data, Business Strategy, Portfolio Management, Operational Efficiency, Space Utilization, Energy Consumption, Revenue Generation.

Valuation $100–500M
Revenue $1–10M
Headcount <100
Total funding $50–100M
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Company overview

Butlr company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2019
Headquarters
Burlingame, United States
Employees
93
Open positions
None listed
Dealroom signal
72.7
client focusb2btechnologyArtificial Intelligenceclient focusb2csub industryConsole & PC Gamingbusiness modelSaaSindustryGamingsectorCore AIsectorAI ApplicationsindustryEnterprise Software

Valuation & funding

Butlr funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Apr 2026 $0 Ricoh Company
LATE VCOther financing Apr 2025 $7M $190M Wistron Corporation · Taiwanglobalangels · Ricoh Company
SERIES BOther financing Aug 2024 $38M $152M Joi Ito · GS Futures · Carrier Global · Qualcomm Ventures
GRANTOther financing Oct 2023 $0 MassAITC
EARLY VCOther financing Mar 2023 $5M $100M Qualcomm Ventures
EARLY VCOther financing Sep 2022 Undisclosed
SERIES AOther financing Jul 2022 E14 Fund · Union Labs · Carrier Global · Tiger Global
SEEDOther financing Jul 2021 500 Global · SOSV · Scott Belsky · Tectonic Ventures
SEEDOther financing Jan 2021 SFC Capital
SEEDOther financing Sep 2020 Undisclosed
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Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $8.5M 0% 93
2025 $8.5M 0% 96
2024 $8.5M 0% 98
2023 $8.5M +240% 88
2022 $2.5M 0% 33
2021 $2.5M +177.8% 30
2020 $900K 12
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Butlr website traffic

Latest recorded traffic for Butlr is 9.8K monthly website visits, up 48.5% over the last three months. Butlr's team declined 3.1% over the past year.

Latest monthly visits9.8K 3-month web change+48.5% 1-year team growth-3.1%
Monthly website visits47 observations · Nov 2020–Jul 2026
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Comparisons

Butlr compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Butlr's talent

Book a demo to see the people
Team profiled 19 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

23 investors on Butlr's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 12 investors entered at this stage
SFC Capital
500 Global
SOSV
Scott Belsky
Tectonic Ventures
Sunny Vu
Founder Collective
Chad Laurans
Hyperplane VC
E14 Fund
Union Labs
MassAITC
Series A 8 investors entered at this stage
Tiger Global
Primetime Partners
Ray Stata
Carrier Global
Qualcomm Ventures
Joi Ito
GS Futures
DNX Ventures
Series B+ 3 investors entered at this stage
Ricoh Company
Wistron Corporation
Taiwanglobalangels

Global footprint

Where Butlr has talent and traffic

Workforce by country
7 countries with
team presence
🇺🇸 United States81.4%
🇨🇳 China8.6%
🇯🇵 Japan2.9%
🇬🇧 United Kingdom2.9%
🇦🇺 Australia1.4%
Top 5 of 7 shown

In the news

Latest news about Butlr

Recent press, funding announcements, and product moves mentioning Butlr — open to read from the original sources.

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Market sentiment

What the market is saying about Butlr

An AI-synthesized read of the highest-engagement posts about Butlr on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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