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Butlr

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The world’s first and only 100% anonymous people sensing and occupancy detection platform that helps enterprises all over the world improve their workplace planning and optimize their operations

Burlingame, United StatesFounded 2019AI
Valuation $100–250M Last recorded · 2025
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Butlr and the history behind them.

About Butlr

Butlr.io is a tech startup that operates in the building management and optimization market. The company offers a platform that uses advanced thermal-based people sensing technology, Heatic, to provide real-time, anonymous data about occupancy and movement in buildings. This data is then used to make informed decisions about business strategy, portfolio management, and operational efficiency.

Butlr's services are primarily aimed at organizations that manage large buildings or spaces, such as office buildings, residential facilities, and commercial properties. By providing insights into space utilization, dwell time, and activity heatmaps, Butlr enables these organizations to optimize their workforce, design operations around energy consumption goals, and create safer, more effective, and more sustainable spaces.

The company's business model is based on providing its platform and API to customers, who can then integrate the people-sensing intelligence into their own business systems, software, or workflows. This allows for real-time alerts systems, optimized desk arrangements, meeting room allocations, and overall office layout, and timely response to residents' needs.

Butlr generates revenue by charging its customers for access to its platform and the valuable data it provides. The company boasts over 100 global customers and partners, indicating a strong market presence and potential for future growth.

In summary, Butlr.io is a tech startup that uses advanced people-sensing technology to provide real-time data on building occupancy and movement, helping organizations optimize their operations and create better spaces for people.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Burlingame, United States
Employees
93
Open positions
None listed
Dealroom signal
72.7/100
Industry
Gaming, Enterprise Software
Sub-industry
Console & PC Gaming
Sector
AI, Core AI, AI Applications
Technology
Artificial Intelligence
Business model
SaaS
Client focus
b2b, b2c

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Apr 2026 $0 — Ricoh Company ↗
LATE VCOther financing Apr 2025 $7M $190M Wistron Corporation · Taiwanglobalangels · Ricoh Company ↗
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

Butlr website traffic

Latest recorded traffic for Butlr is 9.8K monthly website visits, up 48.5% over the last three months. Butlr's team declined 3.1% over the past year.

Latest monthly visits9.8K 3-month web change+48.5% 1-year team growth-3.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

23 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed12 investors entered at this stage

Series A8 investors entered at this stage

Series B and later3 investors entered at this stage

  • Ricoh Company
  • Wistron Corporation
  • Taiwanglobalangels
Team profiled 19 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇺🇸 United States81.4%
🇨🇳 China8.6%
🇯🇵 Japan2.9%
🇬🇧 United Kingdom2.9%
🇦🇺 Australia1.4%
Top 5 of 7 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Butlr on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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