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Bustos Media

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Owns and operates Spanish-language and other ethnic radio stations in the United States

Portland, United StatesFounded 2004Consumer Services

Valuation $500M–1B Last recorded · 2004

Headcount 100–500 Current team size

Total funding $100–500M Disclosed equity funding

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About Bustos Media

Bustos Media LLC is a broadcasting company that operates a network of radio stations serving a diverse linguistic and ethnic population. The company primarily broadcasts in Spanish but also offers content in English, Russian, Vietnamese, Korean, and Chinese. Bustos Media operates in various markets including Portland, OR; Salem, OR; Seattle, WA; Tri Cities, WA; Yakima, WA; Wenatchee, WA; Tucson, AZ; Chico, CA; and Milwaukee, WI. The company has been actively expanding its reach by acquiring multiple radio stations, such as KRCW 96.3 FM and KFNY 102.9 FM, to enhance its broadcasting capabilities.

Bustos Media's business model revolves around advertising revenue generated from its radio stations. The company targets a diverse audience, providing tailored content that meets the cultural and linguistic needs of its listeners. This approach not only attracts a broad listener base but also appeals to advertisers looking to reach specific demographic segments.

The company aims to build a first-class broadcast network, focusing on quality content and strategic acquisitions to strengthen its market position.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2004
Headquarters: Portland, United States
Employees: 111
Open positions: None listed
Dealroom signal: 41.3/100
Industry: Media
Sub-industry: Streaming
Sector: Consumer Services, Entertainment, Content
Client focus: b2c
Links: Website LinkedIn X

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Funding history

1 recorded event

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
LATE VCOther financing	Sep 2004	$103M	$412M	Alta Communications · Opportunity Capital Partners · Providence Equity Partners	—

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Growth signals

Bustos Media website traffic

Latest recorded traffic for Bustos Media is 200 monthly website visits, down 77.3% over the last three months. Bustos Media's team declined 2.6% over the past year.

Latest monthly visits200 3-month web change-77.3% 1-year team growth-2.6%

Monthly website visitsOct 2017–Jul 2026

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