Business.com

The company's revenue model is centered on performance-based marketing. It generates income by connecting businesses with service and software providers through lead generation, where it earns commissions or fees on a pay-per-lead or pay-per-click basis. Additionally, the platform offers display advertising and directory listings. In 2025, the company introduced business.com+, a free membership program that provides exclusive deals and access to advisors for choosing business software and services.

Founded in 1999, Business.com has a storied history marked by significant transactions and strategic shifts. The company was co-founded by Jake Winebaum, former chairman of the Walt Disney Internet Group, and Sky Dayton, a serial entrepreneur known for founding EarthLink and Boingo Wireless. Their venture, eCompanies, famously purchased the "Business.com" domain name for a then-record $7.5 million. Initially conceived as a business-focused search engine, the company navigated the dot-com bubble and retooled its strategy around 2002 to focus on a pay-for-performance advertising network, achieving profitability by April 2003. Over the years, Business.com has undergone several acquisitions, including a notable $345 million purchase by R.H. Donnelley in 2007. More recently, it was acquired by Purch Group in 2016 and later became an independent company before being acquired by Centerfield Media Holdings in 2021.