BurnAlong

Freedman's background includes roles as a columnist for Forbes, a position at the Wall Street Journal, and co-authoring a New York Times top-10 bestseller. Kott began his career at Black & Decker before moving to the financial services startup Bill Me Later, which was ultimately acquired by PayPal. The company's business model is primarily B2B, serving clients such as corporations, municipalities, universities, and health insurers who offer the platform as a wellness benefit to their employees and members. Revenue is also generated through a revenue-sharing model with the instructors who provide content for the platform. In January 2023, BurnAlong was acquired by Tivity Health, a provider of healthy life-changing solutions, to accelerate Tivity's digital transformation.

The BurnAlong platform provides access to over 30,000 live and on-demand classes taught by more than 5,000 instructors across over 60 categories. These categories span physical, emotional, and financial wellness, with specialized content for chronic conditions like diabetes and Parkinson's, as well as programming for specific demographics such as new mothers, children, and seniors. A key feature is the ability for users to invite friends, family, or coworkers to join them in live, private classes, enabling them to see and hear each other for social motivation. The platform uses machine learning to offer personalized class recommendations to help users achieve their health and wellness goals. It is accessible on various devices, including phones, tablets, and computers.