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Buoy
Buoy Hydration | Easy Squeezy Electrolytes + Wellness Blends
About Buoy
Buoy is a company that specializes in producing zero sugar liquid electrolytes and ionic trace minerals designed to blend seamlessly with any beverage, including alcohol and coffee. The company's core product is a liquid supplement that provides hydration and essential minerals without any sugar, stevia, dextrose, flavorings, or artificial ingredients. Buoy targets health-conscious consumers, athletes, and individuals living in hot climates or managing chronic conditions who need to maintain optimal hydration levels throughout the day. The market it operates in includes the health and wellness industry, specifically focusing on hydration and electrolyte supplementation. Buoy's business model revolves around direct-to-consumer sales through its website, offering single bottles and variety kits. The company generates revenue by selling these products online, often promoting bundle deals for cost savings. Buoy's unique selling proposition is its commitment to sustainability, offering a product that provides the electrolytes of 13 sports drinks per bottle without the added sugars or artificial ingredients commonly found in traditional sports drinks.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- San Diego, United States
- Employees
- 28
- Open positions
- None listed
- Dealroom signal
- 80.2/100
- Industry
- Food
- Sub-industry
- Innovative Food
- Sector
- eCommerce & Marketplaces, Functional Beverages
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| CONVERTIBLE✓Equity / VC | Jun 2023 | $50K | — | Innovation Works | ↗ |
| ANGEL✓Equity / VC | May 2023 | $2.5M | $10M | Chris Paul | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Buoy is 1.1M monthly website visits, down 45% over the last three months. Buoy's team grew 33.3% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
- VPVillhard Growth Partners
Innovation Works
Chris Paul
Other known investors2 additional known investors
- AVAnvaya Ventures
New York Angels
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Buoy on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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