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Buddyfit

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The first true digital gym: a single subscription giving access to unlimited live fitness classes

Genoa, ItalyFounded 2019Wellness Beauty
Valuation $50–100M Last recorded · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Buddyfit and the history behind them.

About Buddyfit

Buddyfit, an innovative online fitness platform, was founded in 2019 by Giovanni Ciferri in Genoa, Italy. The company quickly gained traction by offering accessible and engaging fitness training programs tailored to a wide audience. Buddyfit's mission was to make fitness more inclusive and convenient, leveraging technology to bring professional training into the homes of its users.

In its early years, Buddyfit attracted significant attention from investors, raising a total of $21.3 million. This funding enabled the company to expand its offerings and enhance its platform, solidifying its position in the competitive online fitness market.

A pivotal moment in Buddyfit's journey came in September 2024, when it was acquired by 7NXT, a German fitness startup known for its brands Gymondo and 7Mind. This acquisition marked a significant milestone for Buddyfit, as it allowed the company to extend its reach into new European markets and integrate into a larger ecosystem of fitness solutions.

The acquisition by 7NXT was a strategic move that bolstered the subscriber base of the 7NXT companies to over 800,000, enhancing their market presence across Europe. For Buddyfit, this transition represented not just an expansion opportunity but also a validation of its innovative approach to fitness.

Today, Buddyfit continues to thrive under the 7NXT umbrella, contributing to the growing trend of digital fitness solutions that cater to the evolving needs of health-conscious consumers worldwide.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2019
Headquarters
Genoa, Italy
Employees
56
Open positions
2
Dealroom signal
69.8/100
Industry
Wellness Beauty, Sports
Sub-industry
Fitness, Sport Platform & Application
Sector
Wellness Beauty, Sports Activity and Performance, Sports Tech, Digital Fitness, Fitness
Technology
Mobile app
Business model
SaaS
Client focus
b2b, b2c

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Sep 2024 $0 — 7NXT ↗
SERIES A✓Equity / VC Jun 2022 $11M $44M RCS MediaGroup · GELLIFY · ALIcrowd · Cairo Communication ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Buddyfit website traffic

Latest recorded traffic for Buddyfit is 100K monthly website visits, down 28.6% over the last three months. Buddyfit's team declined 1.8% over the past year.

Latest monthly visits100K 3-month web change-28.6% 1-year team growth-1.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

  • RCS MediaGroup
  • GELLIFY
  • ALIcrowd
  • Cairo Communication

Other known investors3 additional known investors

  • 7NXT
  • BacktoWork
  • Diadora
Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇮🇹 Italy86.4%
🇪🇸 Spain11.4%
🇺🇸 United States2.3%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Buddyfit on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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