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Buddyfit
The first true digital gym: a single subscription giving access to unlimited live fitness classes
About Buddyfit
Buddyfit, an innovative online fitness platform, was founded in 2019 by Giovanni Ciferri in Genoa, Italy. The company quickly gained traction by offering accessible and engaging fitness training programs tailored to a wide audience. Buddyfit's mission was to make fitness more inclusive and convenient, leveraging technology to bring professional training into the homes of its users.
In its early years, Buddyfit attracted significant attention from investors, raising a total of $21.3 million. This funding enabled the company to expand its offerings and enhance its platform, solidifying its position in the competitive online fitness market.
A pivotal moment in Buddyfit's journey came in September 2024, when it was acquired by 7NXT, a German fitness startup known for its brands Gymondo and 7Mind. This acquisition marked a significant milestone for Buddyfit, as it allowed the company to extend its reach into new European markets and integrate into a larger ecosystem of fitness solutions.
The acquisition by 7NXT was a strategic move that bolstered the subscriber base of the 7NXT companies to over 800,000, enhancing their market presence across Europe. For Buddyfit, this transition represented not just an expansion opportunity but also a validation of its innovative approach to fitness.
Today, Buddyfit continues to thrive under the 7NXT umbrella, contributing to the growing trend of digital fitness solutions that cater to the evolving needs of health-conscious consumers worldwide.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2019
- Headquarters
- Genoa, Italy
- Employees
- 56
- Open positions
- 2
- Dealroom signal
- 69.8/100
- Industry
- Wellness Beauty, Sports
- Sub-industry
- Fitness, Sport Platform & Application
- Sector
- Wellness Beauty, Sports Activity and Performance, Sports Tech, Digital Fitness, Fitness
- Technology
- Mobile app
- Business model
- SaaS
- Client focus
- b2b, b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Sep 2024 | $0 | — | 7NXT | ↗ |
| SERIES A✓Equity / VC | Jun 2022 | $11M | $44M | RCS MediaGroup · GELLIFY · ALIcrowd · Cairo Communication | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Buddyfit is 100K monthly website visits, down 28.6% over the last three months. Buddyfit's team declined 1.8% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
RCS MediaGroup
GELLIFY
ALIcrowd
Cairo Communication
Other known investors3 additional known investors
7NXT
BacktoWork
Diadora
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Buddyfit on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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