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Bud

Fintech · London, United Kingdom · Founded 2015

AI-powered data intelligence platform which enable financial institutions to transform complex data into growth-accelerating financial solutions MoreLess

Bud is a financial technology company that has developed a data intelligence platform to process and analyze transaction data for financial institutions.

The company's core service involves taking complex and often unstructured transaction data and enriching it to provide clear, actionable insights. This allows financial organizations, including lenders, to gain a deeper understanding of their customers' financial behavior and health.

Bud offers its services through a suite of tools, including a developer console and APIs, enabling clients to integrate the platform's capabilities into their own applications and workflows. The platform is designed to help financial institutions drive growth and improve customer experiences by leveraging the power of their data.

Regulated by the Financial Conduct Authority (FCA), Bud operates within the established financial services ecosystem, providing solutions that are compliant and secure.

Keywords: transaction data, data enrichment, financial intelligence, actionable insights, open banking, fintech, data analytics, API, lending, benchmarking

Valuation $100–500M
Revenue $1–10M
Headcount 100–500
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Bud and the history behind them.

Company overview

Bud company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2015
Headquarters
London, United Kingdom
Employees
304
Open positions
2
Dealroom signal
71.7
client focusb2btechnologyArtificial IntelligencetechnologyMachine Learningsub industryBankingsub industryFinancial Management Solutionsbusiness modelSaaSindustryFintechsectorCore AIsectorOpen BankingsectorTechscale200sectorInsurtech RelatedsectorAI Applicationssectoruk is8 digital and technologiessectoruk is8 financial services

Valuation & funding

Bud funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Jul 2024 $0 Yellow
LATE VCOther financing Jan 2023 $0 TransUnion
SERIES BOther financing Jun 2022 $80M $320M Outward VC · Bellis Phantom Holdco · TDR Capital
SERIES AOther financing Feb 2019 $20M $80M HSBC · Goldman Sachs · Outward VC
SEEDOther financing Oct 2017 $2M $7.9M Force Over Mass Capital · Aurica XXI · Banco Sabadell · Outward VC
SEEDOther financing Jan 2017 Undisclosed
Showing 6 recorded eventsUnlock the complete deal history →

Financials

Revenue, earnings and profit over time

Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.

YearRevenueGrowthEBITDAMargin
2026 $2.7M 0% −$18M -685.7%
2025 $2.7M 0% −$18M -685.7%
2024 $2.7M 0% −$18M -685.7%
2023 $2.7M 0% −$18M -685.7%
2022 $2.7M +36.8% −$18M -685.7%
2021 $2M +167.6% −$11M -580.9%
2020 $734K −$13M -1779.3%
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Bud website traffic

Latest recorded traffic for Bud is 370K monthly website visits, up 27.6% over the last three months. Bud's team grew 0.7% over the past year.

Latest monthly visits370K 3-month web change+27.6% 1-year team growth+0.7%
Monthly website visits115 observations · Nov 2016–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Bud compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →
Team profiled 40 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

10 investors on Bud's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 4 investors entered at this stage
Aurica XXI
Outward VC
Force Over Mass Capital
Banco Sabadell
Series A 4 investors entered at this stage
HSBC
Goldman Sachs
TDR Capital
Bellis Phantom Holdco
Series B+ 2 investors entered at this stage
TransUnion
Yellow

Global footprint

Where Bud has talent and traffic

Workforce by country
8 countries with
team presence
🇬🇧 United Kingdom75.4%
🇺🇸 United States14%
🇮🇳 India1.8%
🇳🇬 Nigeria1.8%
🇨🇦 Canada1.8%
Top 5 of 8 shown

In the news

Latest news about Bud

Recent press, funding announcements, and product moves mentioning Bud — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Bud

An AI-synthesized read of the highest-engagement posts about Bud on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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