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Brrr°

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Fabric Technology Provider: Proven to Keep You Cooler

Atlanta, United StatesFounded 2014Fashion
Valuation $25–50M Last recorded · 2023
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Brrr°

Founded in 2014 by two former Spanx executives, Tosha Hays and Mary-Cathryn Kolb, Brrr° is a textile technology company that specializes in developing advanced cooling fabrics.

The company's core product is a patented fabric technology that creates a "Triple Chill Effect." This effect is achieved through a combination of natural cooling minerals embedded in the yarn, active wicking to move moisture away from the skin, and rapid drying to enhance the cooling sensation. The technology is proven to lower skin temperature.

Brrr° operates on a B2B business model, licensing its cooling fabric technology to a wide range of apparel and textile manufacturers. Their clients include brands in the fashion, sportswear, and home goods industries. The company generates revenue through licensing fees and the sale of its proprietary yarns and fabrics.

Source: Dealroom company data

At a glance

Founded
2014
Headquarters
Atlanta, United States
Sector
Fashion

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • David Chu
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States87.5%
🇹🇼 Taiwan12.5%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Brrr° on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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