Brown Hotels

About Brown Hotels

Brown Hotels, an international design hotel collection, was established by hoteliers Leon Avigad and Nitzan Perry. Avigad, who serves as CEO, began his hospitality career at a young age, working his way up from a bellhop at Jerusalem's King David Hotel to senior management roles at Dan Hotels, with training at prestigious European properties like the London Ritz and Badrutt's Palace. This extensive background in classic luxury hospitality, combined with an entrepreneurial drive, fueled the duo's vision. They launched their venture in 2010 with the opening of the Brown TLV Urban Hotel in Tel Aviv, aiming to create hotels that authentically reflect the city's culture and provide vibrant social hubs for both tourists and locals.

The company's core business is the development and operation of a portfolio of boutique hotels. Revenue is generated from hotel stays, food and beverage sales from their integrated restaurants and rooftop bars, and other hospitality services. Brown Hotels' strategy focuses on acquiring and redeveloping underutilized or historic buildings in up-and-coming urban neighborhoods and overlooked coastal areas, transforming them into distinct, design-led properties. This approach allows them to enter markets with a unique product offering, often revitalizing the surrounding area. The company operates through a hospitality management arm, providing 360-degree solutions from project conceptualization and asset management to marketing and daily operations for both its own brand and white-label clients.

Each hotel in the Brown collection is designed to be unique, avoiding a uniform brand identity and instead drawing inspiration from the local neighborhood's character and nightlife. The properties are characterized by a retro, chic aesthetic and a focus on creating a specific "vibe," from a 1950s-inspired beach house to a modern "work hard, play hard" urban hotel. The collection is diverse, ranging from intimate 24-room hotels to large 300-room properties, including city hotels, seaside resorts, and exclusive 5-star lodgings under sub-brands like 'Isla Brown'. Initially targeting a 35- to 55-year-old demographic, the brand successfully broadened its client base during the COVID-19 pandemic by adapting its offerings to attract families, extended-stay guests, and various niche markets. The company is undergoing significant expansion, particularly in Greece, with plans to become one of the country's largest hotel operators, and has a growing presence in Israel, Croatia, Germany, and Cyprus.