B
broom
Fintech · Jakarta, Indonesia · Founded 2021
Broom provides access for dealers in automotives to get short-term loans by putting their car inventories up as collateral MoreLess
In 2021, three visionaries, Pandu Adi Laras, Andreas Sutanto, and Pungky Wibawa, embarked on a mission to transform the used car market in Indonesia. They founded Broom.id, a startup aimed at streamlining auto-financing for used car dealers. Their goal was to address the inefficiencies in stock turnover and provide a digital platform that could empower automotive SMEs.
Broom.id quickly gained traction by offering innovative solutions that digitized business processes and facilitated access to capital for car dealers. This approach not only improved operational efficiency but also helped dealers manage their inventories more effectively.
A significant milestone in Broom.id's journey came in March 2023, when they secured a $10 million Pre-Series A funding round led by Openspace Ventures. This funding was pivotal in expanding their services and enhancing their platform's capabilities. Additionally, the investment from MUFG Innovation Partners further validated their business model and growth potential.
Today, Broom.id stands as a key player in Indonesia's automotive industry, continuously innovating to support the growth of used car dealerships. Their story is a testament to the impact of technology in transforming traditional industries and the potential for startups to drive significant change in emerging markets.
Company overview
broom company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2021
- Headquarters
- Jakarta, Indonesia
- Employees
- 102
- Open positions
- None listed
- Dealroom signal
- 61.2
Valuation & funding
broom funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Oct 2024 | $5M | — | Helicap · ALAMI · Modalku · DBS | ↗ |
| SERIES A✓Equity / VC | Oct 2024 | $20M | $80M | AC Ventures · Quona Capital · Openspace Ventures · MUFG Innovation Partners | ↗ |
| SEED✓Equity / VC | Oct 2023 | $4M | $50M | AC Ventures · MUFG Innovation Partners · Openspace Ventures | ↗ |
| SEED✓Equity / VC | Mar 2023 | $10M | $40M | Quona Capital · AC Ventures · MUFG Innovation Partners · Openspace Ventures | ↗ |
| DEBT✓Debt | Nov 2022 | $6M | — | DBS | ↗ |
| OtherOther financing | Jul 2022 | Endeavor Indonesia | — | ||
| SEED✓Equity / VC | Feb 2022 | Quona Capital · AC Ventures | ↗ |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 104 |
| 2025 | 106 |
| 2024 | 136 |
| 2023 | 92 |
| 2022 | 52 |
Growth signals
broom website traffic
Latest recorded traffic for broom is 5.1K monthly website visits, down 89.4% over the last three months. broom's team declined 3.8% over the past year.
Comparisons
broom compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
broom's talent
Source: Dealroom Talent Intelligence.
Investors
14 investors on broom's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where broom has talent and traffic
team presence
In the news
Latest news about broom
Recent press, funding announcements, and product moves mentioning broom — open to read from the original sources.
Market sentiment
What the market is saying about broom
An AI-synthesized read of the highest-engagement posts about broom on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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