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broom
Broom provides access for dealers in automotives to get short-term loans by putting their car inventories up as collateral
About broom
In 2021, three visionaries, Pandu Adi Laras, Andreas Sutanto, and Pungky Wibawa, embarked on a mission to transform the used car market in Indonesia. They founded Broom.id, a startup aimed at streamlining auto-financing for used car dealers. Their goal was to address the inefficiencies in stock turnover and provide a digital platform that could empower automotive SMEs.
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Broom.id quickly gained traction by offering innovative solutions that digitized business processes and facilitated access to capital for car dealers. This approach not only improved operational efficiency but also helped dealers manage their inventories more effectively.
A significant milestone in Broom.id's journey came in March 2023, when they secured a $10 million Pre-Series A funding round led by Openspace Ventures. This funding was pivotal in expanding their services and enhancing their platform's capabilities. Additionally, the investment from MUFG Innovation Partners further validated their business model and growth potential.
Today, Broom.id stands as a key player in Indonesia's automotive industry, continuously innovating to support the growth of used car dealerships. Their story is a testament to the impact of technology in transforming traditional industries and the potential for startups to drive significant change in emerging markets.
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Oct 2024 | $5M | — | Helicap · ALAMI · Modalku · DBS | ↗ |
| SERIES A✓Equity / VC | Oct 2024 | $20M | $80M | AC Ventures · Quona Capital · Openspace Ventures · MUFG Innovation Partners | ↗ |
Growth signals
Latest recorded traffic for broom is 5.1K monthly website visits, down 89.4% over the last three months. broom's team declined 3.8% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
AC Ventures
Quona Capital
MUFG Innovation Partners
Openspace Ventures
BRI Ventures
Series A1 investor entered at this stage
PKSHA Capital
Series B and later7 investors entered at this stage
DBS
Helicap
ALAMI
Modalku
Komunal
Funding Societies
Koinworks
Other known investors1 additional known investor
Endeavor Indonesia
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about broom on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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