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Brooklyn Brands
Brooklyn Brands owns a portfolio of brands, including the premier manufacturer of handcrafted cookies, cakes, breads and pastries
About Brooklyn Brands
Brooklyn Brands, founded in 2015 by Astor Group partners Seth Zalkin and Mickey Klein, specializes in producing high-quality artisanal baked goods. The company operates under the subsidiary brand Lilly's Baking Company, which is known for its emphasis on quality, premium natural ingredients, and a blend of classic and modern baking techniques. Brooklyn Brands serves a diverse range of clients, including wholesale customers, and aims to bring the authentic taste of Brooklyn baked goods to a wider audience across the United States.
The company operates in the food and beverage market, specifically focusing on baked goods. Its business model revolves around producing and distributing a wide range of products, from decadent treats to gluten-free options, available in various packaging formats such as individually wrapped items and club packs. Brooklyn Brands generates revenue through wholesale distribution and direct sales to retailers.
In 2018, significant investments were made to upgrade their facilities, ensuring state-of-the-art production capabilities. This commitment to quality and innovation has earned Brooklyn Brands recognition in the industry.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 1943
- Headquarters
- New York City, United States
- Employees
- 23
- Open positions
- None listed
- Dealroom signal
- 46.6/100
- Industry
- Food
- Sector
- Food
- Business model
- Manufacturing
- Client focus
- b2c
- Investment activity
- 2 companies, latest Dec 2015
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jun 2023 | $0 | — | Taguchi & Co | ↗ |
| EARLY VC✓Equity / VC | Dec 2015 | $10M | $40M | Astor Capital | — |
Growth signals
Latest recorded traffic for Brooklyn Brands is 40 monthly website visits. Brooklyn Brands's team grew 130% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Lilly's Home Style Baked GoodsUnited StatesPremier manufacturer of handcrafted cookies, cakes, breads, babkas and pastries
→
Schick's GourmetNew York City, United StatesAn outstanding selection of high quality fresh cakes, cookies & miniatures attractively packaged for retail sale
→
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Astor Capital
Other known investors1 additional known investor
- TCTaguchi & Co
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Brooklyn Brands on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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