Brooki Bakehouse

About Brooki Bakehouse

Brooki Bakehouse operates as a bakery with a strong direct-to-consumer business model, specializing in cookies, brownies, and cakes. Founded in May 2022 by Brooke Bellamy (née Saward), the company began with a single brick-and-mortar store in Fortitude Valley, Brisbane. Bellamy leveraged her extensive background as a travel writer and social media influencer, where she ran the popular travel blog 'World of Wanderlust', to build the bakery's brand. Her experience in travel and visiting international bakeries inspired the store's 'Paris meets New York' concept.

The business gained significant traction after Bellamy began posting "day in the life of a bakery owner" videos on TikTok, which went viral and rapidly grew the customer base. This social media success transformed the business from a local shop with a handful of daily customers into a brand with a global following of over four million. The primary revenue stream is the sale of baked goods through its physical stores and a robust e-commerce platform that ships freshly baked cookies to Australia, New Zealand, the United States, Canada, Malaysia, and Singapore. The company also generates revenue from online baking classes and cookbook sales.

In November 2025, Brooki Bakehouse secured a substantial investment from Middle Eastern firm Arada to fund a global expansion, with plans to open stores in the UAE and other international markets. This follows successful pop-up events in Abu Dhabi. The business model is centered on creating a community-focused brand, driven by Bellamy's personal storytelling and direct engagement with a global audience.