Broadlink

About Broadlink

Established in 2013 by co-founder and CEO Jerry Liu, also known as Zongru Liu, BroadLink has positioned itself as a key player in China's smart home sector. The company, officially registered as Hangzhou Gubei Electronic Technology Co., Ltd., launched its operations from Hangzhou, China, distinguishing itself early by developing the nation's first Wi-Fi universal remote and smart plug in its founding year. This initial success set the stage for significant growth, underscored by substantial financial backing. Over its history, BroadLink has successfully raised approximately $104 million through several funding rounds, including a notable Series D round in 2018 that brought in $54.5 million from investors like CITIC Capital, Baidu, and China Merchants Group.

BroadLink operates with a dual-focus business model, catering to both end-consumers (B2C) and business clients (B2B). For consumers, the company offers a diverse portfolio of smart home products available through its global online store. This range includes smart plugs, universal remotes compatible with IR and RF signals, light switches, smart bulbs, and air quality sensors. These devices are designed to be controlled via the proprietary "BroadLink" mobile app, which supports integrations with major international platforms such as Amazon Alexa, Google Home, and IFTTT, allowing users to create automated routines and control devices with voice commands.

On the B2B front, BroadLink supplies turnkey solutions to original equipment manufacturers (OEMs). This service provides manufacturers with the necessary components—Wi-Fi modules, firmware, cloud services, and app development—to integrate smart technology into their own products, thereby accelerating their entry into the smart device market. The company's technical foundation is robust, with a portfolio of proprietary technologies like FastCon™ and numerous patents. With its own factory boasting a high production capacity, BroadLink serves over 500 corporate clients, including major brands like Whirlpool and Honeywell, demonstrating its significant role in the underlying infrastructure of the smart home industry.