Brich

About Brich

Established in 2014 and headquartered in Seoul, South Korea, Brich Co., Ltd. operates a multifaceted platform within the fashion e-commerce sector. Initially launched as an online marketplace connecting consumers with brick-and-mortar fashion boutiques, the company has since evolved its model. The CEO is Mr. Jin-wook Lee. Brich now provides an integrated shopping mall management solution, Bflow, which streamlines operations for fashion businesses.

The company's core service consolidates and manages various aspects of online retail, including market entry, product registration, order processing, delivery, and customer service management. This allows partner brands and boutiques to efficiently sell their products online through a unified system. The platform caters to a wide audience by offering an extensive collection of items across numerous categories, such as women's and men's apparel, footwear, and accessories like bags, jewelry, and beauty products from various brands. This model benefits both the boutiques, by simplifying their e-commerce operations, and the consumers, by providing a single portal to browse and purchase from a diverse range of stores.

Brich has successfully navigated multiple funding rounds to fuel its growth. A seed round in January 2016 raised $860K from investors including Hyundai Venture Investment, InterVest, Capstone Partners, and Hana Financial Group. The company's continued development led to a Series B funding round in March 2022, securing KRW 6 billion from new investors such as BDC Labs, DK Investment Partners, T Investment, and Woori Bank. This capital is intended to expand the company's brand categories, facilitate entry into global commerce, and further develop its omnichannel commerce infrastructure services.