Brennus Analytics

About Brennus Analytics

Brennus Analytics, established in Paris, France in 2015, developed a price optimization software solution designed to enhance profitability for B2B companies. The company was founded by Gregoire Saint-Guily, Florent Dotto, Sylvain Peyruqueou, and Sylvain Rougemaille. Another co-founder, Emilie Gariel, also served as the company's COO. Brennus Analytics participated in multiple accelerator programs and was selected to join the prestigious Microsoft AI Factory.

The firm's core market consists of B2B enterprises in sectors such as manufacturing, distribution, and logistics seeking to improve commercial performance through dynamic pricing. Brennus Analytics operated on a SaaS business model, providing its software as a modular solution to help pricing managers and sales teams move away from manual spreadsheet-based processes. The software recommends tailored floor and target prices for individual transactions and contracts by factoring in the client's strategic goals and business constraints.

The company's key offering was its AI-powered software based on a proprietary technology called "Adaptive Multi-Agent Systems" (AMAS). Developed in the 1990s by the Toulouse Research Institute in Computer Science (IRIT), the AMAS technology functions as a network of self-organizing autonomous agents. Unlike some machine learning models, this system is distinguished by its transparency and speed, requiring no extensive training time and allowing for real-time reconfiguration with new parameters. This enables users to test various pricing optimization scenarios almost instantly. In May 2020, Brennus Analytics was acquired by Pricefx, a global leader in native cloud pricing software. The acquisition was a strategic move for Pricefx to integrate Brennus's advanced AI technology and its team of data scientists to enhance its own price optimization offerings.